Product design is concerned with the efficient and effective generation and development of ideas through a process that leads to new products.
Product Designers conceptualize and evaluate ideas, making them tangible through products in a more systematic approach. Their role is to combine art, science and technology to create tangible three-dimensional goods. This evolving role has been facilitated by digital tools that allow designers to communicate, visualize and analyze ideas in a way that would have taken greater manpower in the past.
Product design is sometimes confused with industrial design, industrial design is concerned with the aspect of that process that brings that sort of artistic form and usability usually associated with craft design to that of mass produced goods.
Process Product designers follow various methodology that requires a specific skill set (usually in engineering) to complete.
Initial Stage
* Idea Generation can be from imagination, observation, or research.
* Need Based Generation can be from the need to solve a problem, the need to follow the popular trends, or the need for a product to do a specific task.
Mid Stage
* Design Solutions arise from meeting user needs, concept development, form exploration, ergonomics, prototyping, materials, and technology.
* Production involves fabrication and manufacturing the design.
Final Stage
* Marketing involves selling the product. It can either be client based which mean the a client buys the design and manufactures it and then sells it to customers. Or it can be user based where the product is sold directly to the user by the designer.
Axcend is a global industrial information integrator serving companies in the manufacturing and utilities sectors. Our aim is to drive and increase their business value through the REAL TIME enablement of their manufacturing operations.
With our unique blend of competencies in Business Consulting, Industrial Automation and Information Technologies, Axcend helps clients derive competitive advantage in their manufacturing businesses. Due to our growing expertise in this space of evolving convergence of IA- IT technologies, Axcend is now a preferred product development partner to Automation OEMs and Manufacturing IT OEMs.
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