subject: Should You Stop Doing Article Marketing Or Change Your Approach? [print this page] Should You Stop Doing Article Marketing Or Change Your Approach?
Is article marketing dead? I think this is a relevant question based on what has been happening with Google in the past month. More importantly to you is whether you should stop doing article marketing and focus on getting traffic to your business in other ways.I consider myself to be an article marketing expert. I personally have written thousands of articles for my own Internet businesses as well as for our article customers. If article marketing is dead my company is in trouble.I do not think article marketing is dead, but I do think the way you approach promoting with articles should change. Writing and submitting articles only to article directories is not a good use of your time.The way Google has treated Ezine Articles and other article directories should let you know that putting all your eggs in one basket is a bad mistake. You need to diversify the way you do article marketing.Here are a couple of ideas on that!1. Blogging. Every business promoting on the Internet should have a blog that they add articles to on a consistent basis.If you are going to use your articles for article marketing purposes you should start by posting them on your blog. You should then bookmark them using a service such as Only Wire. This will get your articles spidered faster and you will get credit for them first.The next thing you should do is make changes to your article so they are different from the one you posted on your blog. When you do this you can comfortably submit them to article directories and the search engines will not view them as duplicate content.Another thing you can do is submit your articles to companies that will post then in multiple blogs. Free Traffic System has an excellent program for using your articles to get traffic and backlinks from other blog owners.2. Video marketing. It's very easy to use an article converter and turn one of your articles into an online video.I like Article Video Robot for this. It's not hard to make an online video and get it submitted to the top shared video sites when you use a service such as this.Another thing you can do is take the video embed code and place it on your blog. I like to use my article videos from You Tube to liven up my blog up a little bit.There are many different ways you can do article marketing besides just focusing on article directories. You definitely should not stop doing article marketing, but you should diversify the way you use your articles!
