subject: Industry elites on the development of garment industry [print this page] Industry elites on the development of garment industry
Clothing & Accessories Limited General Manager of Beijing Ding Baoli gentleman
As a Beijing native brand of "gentleman" in the beginning created, put "do the best shirts in the world" as the goal, the shirt product so refined, so special, bigger, to do the whole, extended shirt type, achieving Series , thus enabling the brand enjoys popular gentleman.
The so-called brand stands for "trust", "reliable", "guarantee." Whether shirt or dress, we are creating their own brands, when people see and hear a gentleman brand, people think of is a gentleman of a variety of products, think of the gentleman in this business, think of the gentleman business the whole team. So in terms of R & D, production, management, sales or service, the companies have done everything. Gentleman is expected to bring consumers more "reliable" and "guaranteed."
Brand to maintain the eternal, the product must do really, really do, do not do true, not just for show. There is a saying gentleman "always put the customer in mind and not let a customer satisfied", which reflects the brand's service concept deep. In fact, the gentleman is not only the products consumers want to bring more of a emotional exchange.
Laws of success
Impressed with the way through the soul of customers
White-collar fashion Co. CEO Dong Zhenyu
"White collar" as a typical domestic brands to 14 years, the most impressive is that each person can play the details. Is "impressed with the way through the soul of customers."
Garment industry should not be a labor-intensive industries, from pattern design to marketing, which should build every aspect of deep thinking and wisdom to pay, so that it can only do the modern clothing industry.
To increase customer loyalty, to plan ahead, make an effort in the details, can not wait until after the loss of customers had think. White-collar customers to remember, maybe just some details related to the product, but for each individual, that experience this is unique, beautiful, accompanied by pleasure, satisfaction, surprise. These unique white-collar brand memory to bring? The answer is: they are all here to buy the clothes, and come back again. They buy these clothes do not discount, because "the concept and brand appeal can not be discounted."
Brand Road
Culture and heritage
Love, Ltd. Beijing Shen Hui Division Brand Director
Love is a typical Chinese local brands, that do not cover. With strenuous thoughts into their own fake foreign brand packaging, as the product acquired a real effort. As the underwear industry, in a way, we sell more than just a product, but an expectation, a hope, a kind of subconscious satisfaction, this is the love of the brand culture.
Excellent product quality, while the brand into the culture of "commercial enclosure movement" in the main weapon. Love held a "love? Dunhuang" theme underwear conference, the first elements of Chinese culture and modern underwear fashion fuse, triggered a new fashion brand new concept of culture.
Marketing the College Entrance Examination
Advertising not sustainable enterprises play
Li Wei, chairman of Beijing fibrils Bird Dress
Deep plowing business, not a moment alone, but also I,. This is the real brand. Zaochu brand with advertising, marketing decisions can only be temporary, rather than build the brand long-term strategy.
From "Call of Duty Ads" to "winning end," the concept of marketing to start from done, but efforts to improve ourselves, fibrils birds landed new business intelligence research and development, increase the knowledge content and independent innovation; fell to explore end-product display rich product model, to explore the way of international brand operation. Pass through the sale of underwear culture, a down for the consumer to do something. This is an entrepreneur should have a sense of responsibility to society.
To create a complete end, it will be a systematic project, a thought will depend on a series of visible and invisible things in the works of organic operation, the international brand experience has proven that the only way to be a deal "paid off, and" kick be more superb.