subject: Channels compete for the right mobile phone stores face intense merger integration - mobile phone st [print this page] Channels compete for the right mobile phone stores face intense merger integration - mobile phone st
Domestic consumer electronics retailer Suning After the recent release electrical Olympics Economic Newsletter Mobile Consumer trends report, as companies compete for the right mobile channel is more competitive in a weak position in the regional mobile phone chain stores are likely to face stronger national Home Appliances Chain of M. Nokia Ultra-four percent share of the cost of domestic machine Competition Chinese mobile phone market after several years of brand competition, the market has been relatively stable pattern, Nokia holds 40% market share; Samsung , Motorola, Sony Ericsson accounted for 45% of the total market share; by TCL, Dopod, Cool high-end mobile phone brands such as the composition of the domestic camp, currently only to less than 15% market share. According to the report, Nokia in the second quarter of its Greater China sales of 17.6 million mobile phones continue to lead China's mobile consumer market. Samsung as a TOP sponsor of Beijing Olympic Games in communications, the mobile phone market in China, fame, high visibility and a completely enhanced brand value in China and concerned about the degree, also played a role in activating the market. Suning management headquarters in South China president Zhou Xiao chapter, at this stage, the high cost of domestic brands as a breakthrough, re-recognized by consumers. Technology and industrial design in the domestic mobile phone brand is indeed a gap with foreign brands, but cost-effective is a magic weapon for survival in the market. As the income level of restrictions, domestic mobile phone by a wide living space. Brand mobile phone joint venture of several thousand price at every turn is not possible in three or four cities as FMCG sales, while the sudden emergence of domestic mobile phone meets the needs of this part of the consumer. Concern is that Sharp , Mitsubishi and other Japanese mobile phone brand new impetus to return to China mobile phone market. Survey data analysis, a distinctive feature of the brand image as a breakthrough, coupled with various stages of the Chinese market policy and market changes, adequate attention, the Japanese mobile phone brands may occupy a share in the Chinese market. Phone store faces merger integration Suning management headquarters in South China president Zhou Xiao Zhang predicted that, with the film, broadcasting, MP3 , Video, GPS and so enrich the phone accessibility, and mobile phone manufacturing technology and processes improve, mobile phones more practical intelligence, and high-end niche markets from fully extended to the mass market, and thus makes the mobile phone market in 2008 showing a clear consumer trend. Large screen, high-definition video, intelligent allocation is particularly welcome. Here related to the survey data, along with the rapid growth of mobile phone users and 3G operators in the pull, the Chinese handset market remains much room for growth. Since 2008, the traditional home appliance stores nationwide store layout, a huge money advantage, and constantly improve the after-sales service, the rapid expansion of mobile phone business, and has occupied a large, medium-sized cities in the mobile phone market share of 20% of sales, an increase of more than 15% over the same period . Experts said the growing share of home appliance chain channel expansion has been to create a more regional phone chain pressure. Mobile phone store of traditional professional dominance is the biggest challenge ever faced. This comment to reporters, said Zhou Xiao Zhang, professional mobile phone store in the channel expansion, operation flexibility and market penetration's advantage, but with Suning and other home appliances retail chain giants to increase the area of mobile phone development efforts, as well as Nokia, Samsung, Motorola and Sony Ericsson cell phone giants such international attention on the home appliance chain channels, mobile channels, is more competitive in the weak position of the regional phone chain stores are likely to face a much bigger national home appliance chain mergers and acquisitions.
