subject: Mobile Marketing - Some Do's And Don'ts You Need To Know [print this page] Mobile Marketing - Some Do's And Don'ts You Need To Know
I don't know about you but lately every time I open up my email in box I am being bombarded by people trying to get me to sign up to the "new" way to earn thousands of dollars a month texting customers on behalf of business owners. Or Viral Mobile Marketing as it has been termed.
Who wouldn't want to get into mobile marketing? Because despite massive advances in cell phone technology, the simple text is still many peoples favorite method of communication. Now even big-name brands are cashing in on this activity. One of the reasons this application is proving to be successful is that it does something, rather than says something. This can be quite a shift in thinking for traditional marketers, who now have to think about what interactivity they could add.
Internet marketers using this new method should take care and think about the following:
Do not: Believe that texts are old news. Very often a simple SMS message can be used very creatively, some recent research showed that approximately 73% of people using mobile devices say texting is the most important feature they use on their phones. Some even predict that SMS will account for 83% of all mobile messaging revenues for the next two years at least. Mobile marketing delivers what other more established channels of marketing are struggling with, affordability, and measurable results, this is increasingly important in an economic downturn, when ROI (return on investment) matters more and more.
Do: Think about tempting your customers rather than pushing your message at them. For example, businesses could offer consumers the opportunity to be the first to receive their latest offers and by using the phones GPS location, they can even offer directions to their nearest store. Also remember to allow people to take control of how they interact with you and you will be far more effective in your marketing and far better received than bulk messaging indiscriminately.
Do not: Confuse quantity with quality. When customers have trusted you by giving you their details please do not blanket message them. Think carefully about the texts that will be most relevant to them. Do not think about what you'd like to sell them but think about what you think your customers would like to know about.
Do: Use the power of location. With GPS now on new phones, it's never been easier to use location marketing to make your message more relevant. Delivering the right message, to the right place, at the right time is the beauty of this type of mobile marketing.
Do not: Think of mobile marketing as a way of advertizing on it's own. Today's consumers come into contact with brands constantly and big businesses spend huge sums of money to be seen where ever you are. The best marketing tactics are now being integrated to work over many channels.
Do: Remember to always offer a stop message to your mobile contacts as a way of opting out of receiving messages.
In to days hard economic climate where traditional forms of marketing are not working as well as before and where marketing cost are steadily increasing, mobile marketing sounds like a good idea.
You are probably not goimg to witness the massive profits being suggested for potential affiliate members but Internet marketers are being offered the opportunity to get on board, to contact local businesses and to offer them for a fee, this low cost method of reaching out to their customers. They then send out pre approved texts to that list offering the deals and the latest offers. For example a restaurant could contact you and ask you to text their customers with a special meal deal for that day, or that week and those customers would be receptive to be able to be the first to reply and book for that offer. Retailers could ask you to send texts to their customers offering a first come first serve basis on special discount days, the options are endless and providing those customers are happy to be contacted there is a great opportunity for you to add another lucrative income stream.
Bearing in mind that all this can be done from your computer and one text message reaches many people it doesn't take long to realize the earning potential in this "new" mobile marketing opportunity.
