subject: The Importance of Blogging in Getting SEO Traffic [print this page] The Importance of Blogging in Getting SEO Traffic
There's no question that blogging does take a serious time investment. Though blog writing does tend to be informal when compared to article marketing, or web copy, blog writing usually involves a more in-depth look at a particular subject. Blog writing may involve analysing industry trends or minute details of a particular subject. While there are plenty of keyword stuffed blogs out there, the most popular blog sites online are written by noted experts who understand a particular science or industry.
If you are a working professional, then you may have already considered starting a weekly or even bi-weekly blog. However, you may have put the blog idea on hold, wondering if blogging really has any SEO potential. Yes, blogging does help Search Engine Optimization, because search engines do not discriminate against personal or sales-oriented blog writingarticle directories do. If the content is informative and well written, then sites like Google and Yahoo will list a blog site.
A recent survey of professional marketers (hosted by TopRank's Online Marketing Blog) revealed that 87.4% of all polled experts said they had successfully "increased measurable SEO objectives as a direct result of blogging." Popular blog websites allow creators to enter in Meta keywords so that the blog post can be easily found by web spiders.
Not only do blogs improve SEO, but they are also very flexibility online tools. You can create more links for your company, attract external links, increase the crawl rate, build a small community, and syndicate your content through RSS technology, among others. Many users state search engines actually display blogging results faster than traditional websites or directories.
Remember also that blog sites are a part of the social media and can form part of your social media strategy. What are the major advantages of social media networking? Referrals, lead generation, inbound links and the ability to promote yourself as an expert in your field.
While blogging for SEO purposes is a noble goal, one mustn't forget that in order to be profitable, blogging should also meet other company goals and objectives. For instance, some companies use blog sites because they allow personal interactions between customers and the companyas all social media does. There are also benefits in exposure, branding and improving visibility.
Don't underestimate blogging because it's just one of many opportunities you will have to improve your online presence. It may or may not work for you as well as SEO, but with blogging you may very well be communicating with a different audience. In the end, reaching as many customer bases as possible is your key to success!
