subject: Client fulfillment in Martial Arts Business [print this page] Client fulfillment in Martial Arts Business
Getting the public to enquire and converting them to a fully paid member at your martial arts school is not the end of the "getting more members" exercise. Getting them in the front door is one part of the process, but stoping them walking out the back door, or "client fulfillment", is just as critical.
Some would argue that client fulfillment is more important than anything else as keeping a customer is less costly that getting a new one.
So how do we keep a customer? Well, we must understand the customer first and then keeping them is made so much easier. This comes back again to the market research, demographic and psychographic analysis, with yet another added dimension. In considering your martial art client fulfillment systems, It's important to think through in detail every way your business touches your customers, physically, socially and emotionally, and make sure that the interaction between your business and your customer suits you customers needs and wants.
Client fulfillment is therefore about carefully structuring your customers experience in a way that enables you, the martial business leader, to deliver on your promise. If you deliver on your promise - your commitment of what you said, wrote or implied that you would do for your customer in return for money paid - you will benefit from an extraordinary member culture that cannot do enough to send more friends and family members your way.
Evidence of the establishment of great client fulfillment systems is seen in the Martial Arts Brisbane based organisation Factor10. In Taekwondo Brisbane has seen a new age in client fulfillment with innovations like a progressive grading system that ensures members can grade when they are competent rather than waiting the traditional 3 months to grade. Likewise in Hapkido Brisbane has seen the emergence of on-line training support in multi-media products that assist members to learn in different ways that cater for busier lifestyles and different learning styles.
So how do we keep a customer? Well, we must understand the customer first and then keeping them is made so much easier. This comes back again to the market research, demographic and psychographic analysis,
