subject: Developing the Most Effective Direct Mail Postcards [print this page] Developing the Most Effective Direct Mail Postcards
Among the effective direct mail materials you can use in promoting your business is the postcards. With the right cards, you are sure to generate a steady flow of sales, profits and customers into your business.
In essence, postcards are low cost to produce. You simply have to carefully plan your campaign in order to produce good results. As an impressive marketing vehicle, here are some tips to guarantee that your cards will achieve the best results:
When designing and creating your message, think of your target customers. Think like them. Act like them. This will help you create the most effective and compelling message and come up with the most eye-popping design.
In writing your message, be sure that you include a strong offer that would compel your prospects to act at once. This can be a big discount, free gift, or a redeemable item which your customers can only get when they visit your store or buy your products. Be sure to put a deadline to the validity of the promo to ensure that your prospects will act at once.
If you have upcoming events, seminars, or trade shows, promote it through post cards. This is surely a creative and valuable way of inviting people to participate in the event.
Keep in touch with your customers and send your greetings on special occasions such as birthday, anniversary, or holiday with your cards. You can also use your cards to remind appointments or tell your customers that it is time to purchase again or renew their subscription.
It often takes several mailings before you can make an impression to your target customers. So, be sure to send your cards consistently to ensure people are reminded of you and knows your offerings all the time.
If possible, be sure to mail using first class stamps. Oftentimes, mails send in bulk are considered junk mail. You want to add value to your cards and make people see them as important. One of the best ways to do this is by using first class stamps. Another way is by handwriting the address of your target customers. This makes your card look more personal and is likely to read by your prospects.
You can consider creating magnet cards. This will make your cards more appealing and longer lasting. A magnet card will keep your card in their fridge or their metal filing cabinets. Although a magnet card will cost you extra, it is sure an exciting way of sending your marketing message to your customers.
If your target customers are just around town, instead of mailing them, why not drop them off personally. This can save you a lot of money from mailing cost.
Put an important announcement in your cards such as a new product offering or opening of a new branch. This will help you create interest in your target customers.
Be sure to create a strong headline in your postcard printing This will be help you communicate a strong message to your customers and provide a strong value proposition to them.
Make it easy for your target customers to respond to your cards by providing them several contact avenues such as your phone numbers, email, mailing address, and the address of your store.
