subject: New Online Business Start-up [print this page] New Online Business Start-up New Online Business Start-up
There is a thriving new kid on the block in the world of sexy lingerie called Jungle Spice; an Australian brand & owned online retailer.
Since going live in March 2010, Jungle Spice has enjoyed a steady stream of online browsers, shoppers and even repeat business. To date Jungle Spice has generated a healthy 34,000 plus page views and this number is set to multiple at a fast rate. Jungle Spice has been able to achieve this through social media outlet Facebook, Google Adwords, monthly email campaigns to our opt-in subscribers, paid email campaigns amongst other small marketing intiatives.
As a small business start up, I feel the following points are necessary and crucial:
Having a point of difference is key to drive repeat business:
Jungle Spice's aim is to leave a lasting impression on the Australian market in terms of quality and affordable lingerie. I believe online shoppers should be able to have peace of mind when shopping from their own home and not have to worry about any additional costs, we offer FREE shipping Australia Wide using regular post, thus ensuring further affordability, and I believe we are the only online lingerie retailer offering FREE shipping, providing a point of difference.
Believing is power:
Jungle Spice was founded by myself and my sister-in-law, as females we both have a strong belief in quality and this is paramount to guarantee the success of Jungle Spice. We ensure that we only have items available that we would wear, and so far this has been proven by the number of repeat business we've generated in a short time frame and also the positive feedback. In May alone we have had over 4,000 visitors to our site. Also, believing in what you're offering, we have a love for lingerie and want more females to have access to glamorous lingerie without breaking their budgets.
Variety:
Females undergo a lot of change in their lifetime and being able to identify and be empathetic toward this is what drives us to provide a large variety of sexy lingerie. Categories include corsets, babydolls & gowns, hosiery, costumes, teddies, bodysuits and panties. A pre-baby body in comparison to a post-baby body is a good example of understanding differing needs. A female generally is more carefree with her choice of lingerie before having a baby as opposed to a female after having a baby may not feel as confident and may opt for lingerie that covers up certain areas. The range at Jungle Spice is continually increasing on a frequent basis with exciting new products aiming to provide something for everyone.
Perseverance:
A start-up business can be very testing at times, I would suggest always have an open mind, be realistic about goals that need to be set and always keep in the back of your mind that a worst-scenario may happen. Even when it gets tough, have patience and determination.
