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Shirts of nature sketch fashion
Shirts of nature sketch fashion

Mother nature could without difficulty be viewed as the globe's grand designer, according to new label Right As Rain. For example, is the view of beauty man-made or is there natural beauty in fashion? To find out the solution, an Italian designer and an organic farmer came up with the proposal of growing shirts, having nature style fashion. After a two year period of time of growths in the hills of Umbria, near the Tuscan boundary in Italy, the first harvest is prepared for the runway.

Whilst Francesco Mugnaini, a 31 year old designer who had early been working in the full of activity city of Milan, met Sebastian Runde, a 41 year old Scottish cultivator running an organic farm in Umbria, Italy, they united their distinctive backgrounds and experiences to come up with a rather unusual fashion venture: let's produce shirts. The capriciousness of nature was the seed for the point, to grow and produce shirts. The pieces were exposed to nature's forces by planting them into the ground and give nature time to do her unpredictable design procedure. The outcome is extravagant and every single design outstanding.

The T-shirt was considered ideal, as it is one of the most simple pieces of clothing existing, there could be no better for the plan. It is plain, simple, like an empty canvas on which nature can create its designs. Francesco designed a shirt which indeed complements the body, idealises it even.

"We aimed for a focus on the aesthetics created by nature, to offer a perception of beauty man would never be able to create. We produce beautiful shirts, but it is nature who makes them truly unique," said Francesco Mugnaini.

The materials used had to be of a sort which would react with the soil, the water or sunlight. Of course no synthetic yarns could be used, as not to create a thread of pollution. After many tests, a superior quality organic silk proved best and gave the most exciting end results.

The silk shirts are created by local craftsmen with fantastic expertise. Sebastian Runde, as an organic grower, is very passionate about his concern for the setting: "Producing the T-shirts abroad in a country with low labour costs was out of problem. We looked for local recourses and were very fortunate, in truth. We manage to create a piece of clothing, which is 100 percent made in Italy. The yarns are coming from northern Italy, the shirts are produced locally in Citta della Pieve."




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