subject: Cornerstones Of Good Web Design [print this page] Cornerstones Of Good Web Design Cornerstones Of Good Web Design
If your business is primarily online, or if you have a business website, you probably want people to come to your website and have a pleasant, easy experience that translates into greater clicks and conversions. In today's world, no business can afford to ignore good web design and survive unscathed. More and more people these days are becoming accustomed to shopping online, and unless your web design gives them the experience they are looking for, they are probably going to go to your competitor's website without even bothering to check the quality of your products or services. So with that in mind, here are some things you can do to ensure your website looks good and provides a great experience for your customer:- 1. Easy Navigation - You may think you are being clever or keeping your website clean by pushing your navigation elements like links and buttons to the bottom, but that just makes your website difficult and irritating to browse. Make it as easy as possible to ensure the visitor can go from a certain section of your website to another in the smallest amount of time with minimum hunting. 2. Website Search - Often a user may be looking for something very specific, and may not want to go through menus and submenus to get there. Include a search box in every page, preferably at a prominent position so that the user can get whatever he is looking for directly. 3. Newsletter Sign-Up - You cannot depend on a user to visit your website every time you have an announcement or new product. What you CAN do though, is take the announcement or news item TO him, with his express permission of course. Provide the option for users to leave their email ids, so that you can send them newsletters or mails any time you have something to report. 4. Focus On Content - Sure, every website needs to look good. But you know what people notice write after they see the really nice color palette? Your content. And it's your content that ultimately decides whether the customer is going to trust you or not. So make sure your content is well written, original, and error free. Good web design is crucial for any business, big or small. Even large companies have earned tremendous amounts of bad publicity because of the way their websites look. Alternatively, small companies with clean, powerful websites have gained immense popularity because of how user friendly their web experiences are. Having a good website isn't a matter of choice anymore; it's a necessity if you want to succeed in the market.
