subject: Medicine & Health Products to prove safety of marketing the three way - health products - pharma [print this page] Medicine & Health Products to prove safety of marketing the three way - health products - pharma
7, a medical health care products distributor to my advice, "medical and health care can not do?", Speech Among reveals a confused and helpless. Ten years as a senior practitioner who the boss caught Health Insurance Industry's golden years, a lot of money. However, since 2006, he made that the product is poor, first of all Advertisement Not so spiritual, and kept sending more and more speculation poor results; Furthermore increasingly stringent government regulation, public relations is not so easy; Third, input and output is not proportional to the original is almost "zero risk", is basically In the "gambling" not made a lot of money for several years.
Out of the planning point of view, I pushed the senior center industry set Fu's talk a long time. First of all, to decide the market, theoretically, if someone gets sick, medicine and health products on the market forever. With the environment and life stress, and improve people's health awareness, health insurance industry say the market will become increasingly broad.
Why, then, large market, and companies also make any money? Business model is definitely a problem. Looking back, we can easily find on the market there are still many health insurance companies operating in the project to make money, summed up in three, one effect of support, taking the brand line of products; second is adaptable to meet the functional needs of the market products speculative projects; third is to take great care line, bottles of fish oil, propolis.
The law of nature is always a "survival of the fittest, survival of the fittest", the market environment has changed, changed consumer psychology, corporate business model and the owner of the "brains" must be changed, change will be phased out out. How they change, how change? I believe that saying, "may help us overcome our shortcomings," medicine and health products do not blindly innovative business transformation, according to market profitable products, projects, generally there are three bright future.
First, find a pillar products, so the brand
Once, the central TV Taiwan's slogan is "how much heart, the stage will have much," suddenly changed to 2005, "I believe the power of the brand" than the former, the latter has been more recognition of entrepreneurs and ordinary people.
"Brand" the invisible, intangible things, what magic? Decades abroad Marketing Experts have been detailed studies, it is the only consumer trust in a solution of a "fixed magic weapon."
Medicine and health products are most in need of? Trust, to be torn Mongolia crazy way to send medical and health products market, almost no trace of credibility, not to mention reputation. A cruel teacher left the health insurance industry, said "The whole industry is deceptive, has no sense to do so was."
Fortunately, the medical insurance industry leaders and some local dealers, have their senses and cut the branches spread dendrites, bent on starting a brand. Among them Inner Mongolia's Bao Hongsheng Industrial Hong Mao, Shanxi COSCO medicine Zhongzhi Meng Wei, who's products have been one step ahead to start the brand. Bao-Guo Chen Hung-Mao invited to do wine endorsement, advertising reveals a plain style, atmosphere, "Hong Mao years, longevity century" singing the river north and south, many people also found that disappeared nearly a decade Hong Mao wine, then selling them at one time .
And COSCO Wei thrombolytic capsule Glucosamine capsule seems to have been taking the brand line, CCTV interview, large-scale relief activities, public donated drugs, Zhong Zhimeng chairman of the vision and ambition to do business entrepreneurs than to Great, so although Pianju Taigu COSCO Wei, has long been listed in Hong Kong.
The writer of the "old club," Wing Wah Group of Shanxi, but also cut down the profit rate of no-name health care products business, concentrate on Tingmei health underwear, enable enterprises to maintain a long, stable development.
In the pharmaceutical industry, health care products market in transition, "throwing sesame, Paul watermelon" is of large enterprises, large distributor wise choice for the development of SMEs which Mody and dealers how to do?
Second, guerrilla war, so speculation Saying that "the thousand armed forces are easily obtained, one would be hard to find" the results support the potential of products with the brand is very hard to find, even if found, the small and medium enterprises, distributors and manufacturers of power is not to be contracted Business fancy.
Chairman Mao once said, "all of the regular army are from the beginning of the guerrillas", small and medium medical insurance companies can not find brand-name products, or did not do the brand strength can be a guerrilla war, so speculative product, project. Survival first, then development.
Speculative projects do have a very sharp marketing sense, to identify potential market demand. Also very well-informed information, insight into industry trends or emerging domestic and international matters.
