subject: Many factors must be taken into consideration when creating a copy [print this page] Many factors must be taken into consideration when creating a copy
If you want your copy to have a high conversion rate, you have to focus on more than just writing. You also have to be familiar with your audience and make them believe you have something they need. You can start doing this by keeping the following guidelines in mind when you create your copy.
Your headline is perhaps the most crucial element of any copy. That's right, if your headline is weak, then it won't even matter how well the rest of the copy is written. People on the Internet are browsing at a fast pace, jumping from one page to another. So your sales letter should be eye catching. Soo how can you identify a good headline from a bad one? Using various headlines and rotating them will give you the info needed on which is more successful. When you're creating your headlines, there aren't any definitive rules. All that matters is your ability to pull their attention long enough to get them reading the rest of your copy. If you turn the pages and look into history, you'll see that top copywriters used some of the most absurd headlines and got great results.
The real goal is not in what exactly you write as a headline but rather how you write it. In order for you to set ahead of any competition you need to think outside the box. Many other reasons contribute in whether or not your headline is strong or weak. Yes, your headline would not be effective once it is too long, preferably under 17 words for a good headline.
Copy should never sound like your showing off your vocabulary.
You are writing to convince your prospects that your product/service is what they need. It's not the time to impress them with your language but rather talk to them through words. Just write like you are talking to a friend. If you can write with comfort, your prospects will receive it better. You want your prospects to form relationships with you. The better you can make your prospects see the benefits of the products, the more they'll want to act on your letter. People are basically buying from your sales copy, which is like your own personal salesperson. Sales copy that sounds too sales-like will turn your readers off and they won't want to buy what you're selling.
Your sales promotions should always come with a guarantee. You should have a way to get people to put their anxiety about buying something aside. It helps if you show that you have complete faith in your own offer. If you can prove that you are confident about what you're selling and that you will assume all the risk, their fears about buying will be put aside. This automatically reduces their anxiety and gets them to lower their defenses about buying.
While copywriting may look difficult, you will soon find it a necessary component of everything done online.
