subject: Why the High-end Business Card is Essential for Any Businesses Survival [print this page] Why the High-end Business Card is Essential for Any Businesses Survival
Since the internet has emerged to great popularity in the 1990s, advertisement has changed to a variety of digital forms. Businesses are no longer required to have a physical location. Running a company can be done from the comfort of your own home office. Why then is it so crucial to continue to carry a high-end business card in this online age? Do these wallet-sized hand-outs still make a difference in company success? Yes, they do, and it is for a number of reasons.
It would be a foolish mistake for a business man or woman not to carry a business card. There are hundreds of opportunities available on a regular basis to connect with other members of society: potential customers. Having a business card makes it easy for people to gain all of your contact information. It happens instantly and there is no need for them to whip out their cell phone, misspell your name, and forget to ever look you up again. The card will have your name, your company name, your phone and/or fax number, your website, your email address, as well as a simple reminder of what you do, and it literally takes one second to transfer. It is live-action social networking.
Even if your company is solely based on he internet, having a quality business card will add to your credibility. It even makes sense to have multiple cards if you happen to have more than one product, service, or website. It is just as important as having good quality web design and unique content on your business website. It creates a better image than someone meeting a potential client who has to hurriedly scribble down their URL in order to tell someone to visit their site.
No matter what type of business you are in, a business card will make the people that you meet want to take you more seriously. This is particularly true if you are sitting in a coffee shop wearing jeans and a t-shirt and talking about what you do. It sends the message that you are not just playing on the computer and you are in it to make a profit, not just to enjoy some sort of hobby. Your card doesn't have to have a fabulous design for people to take you seriously, either. As long as it's on good card paper, it has all of the essential information, and no one has spilled coffee on it. The trick is that the card should be unique, just as your website should have its own original appeal.
Throughout technological advancements,high-end business cards have stood the test of time. They are close to outliving paper letters, hard copy newsletters, and newspaper. There is no reason to believe that they are no longer needed, and those who are privy to that will go a long way with their companies, whether they have a physical location or operate completely on the internet. Don't make the mistake of discrediting this small, printed, essential form of communication and its power to make your company grow.
