subject: How To Choose Good Keywords To Maximise Profits [print this page] How To Choose Good Keywords To Maximise Profits
Keywords are the foundation to the success of your online business yet many online marketers overlook keyword research when they are building an online business. The reality of online marketing is that keywords will be the one of the main factors that will determine the amount of revenue you generate from your marketing campaigns and your website.Since keywords are the words and phrases that people type into the search engine to find your product or service it only stands to reason that uncovering the keywords that they are using will bring highly targeted traffic to your website that will be interested in your business topic and your product. What's more is keywords will also be the driving force behind all of your marketing campaigns, search engine optimization for your website or blog, and all of the content that you create for your website and article marketing sites.It is quite easy to do keyword research but how do you go about uncovering the keywords that you target audience is using to search for your product?Get to Know Your MarketIf you do not know who your target audience is and some of the reasons they are searching, this makes it difficult to discover what keywords and phrases they are using in their organic searches. Invest the time to get to know your market because this will really pay off in the long run. You can get to know your market through social networking, visiting blogs that are related to your business, participating in forums, and many other places on the Internet where your target market hangs out.BrainstormOnce you get to know your target market and some of the reasons why they are searching for your product use a spreadsheet application such as Excel to brainstorm keywords. Enter as many keywords and keyword phrases as you can think of that your prospects might use to search for your product online. Include misspellings, abbreviations, alternative terms, and other words people might use to search for your product. When you are finished you should have hundreds of different keywords and keyword combinations to use in your research with a keyword tool to discover what words your target market is using in their searches.Finding Highly Targeted KeywordsThere are a number of different types of keyword tools online for entering the keywords from your brainstorming session. Some of the tools are free such as Google Keyword External and others offer paid subscriptions and provide additional details for keyword traffic.When you enter the keywords and keyword phrases from your brainstorming session the keyword tool will return data that will tell you how many people are searching with each keyword combination and how many competing websites are using the keywords and keyword phrases. The keyword tool will also provide you with keyword suggestions. It is worth the time to go through this list because there may be keyword combinations that you did not think of.Choosing KeywordsOnce you have all of the data in front of you can begin to determine exactly what keywords and keyword phrases your targeted audience is using. Keep in mind that in order to choose highly targeted keywords that will bring the right traffic to your website you must avoid using keywords that are too broad.For example, if your business topic pertains to acai berry and you choose the keyword "acai berry" it will most likely bring traffic to your website but the traffic will not necessarily be targeted to your specific product or service. What about acai berry? Is your prospect searching for the benefits of acai berry? Are they looking for a book on acai berry? Perhaps they are looking for recipes using acai berry. You just don't know.If you are offering a product that pertains to losing weight with acai berry and you use the keyword "acai berry" some of the traffic that visits your website will leave because your product does not interest them. If you are using advertising and paying for the traffic to your website, you will be paying for clicks with no product sales to show for it.On the other hand if you find that your prospects are searching with the keywords "how to lose weight with acai berry" then you know exactly what they are looking for and it makes it a whole lot easier to drive highly targeted traffic to your website.As you can see keywords are the foundation upon which you will build your business and if you invest the time to find the right keywords, this will increase business profits tenfold and make the best use of your advertising budget.
