subject: Driving Website Traffic Through Email Marketing [print this page] Driving Website Traffic Through Email Marketing
As the world economy rapidly changes, it can be a challenge for businesses to keep up and know how to reach customers both locally and globally. Use of the Internet has assisted companies in meeting these challenges and achieving sales goals.
Business owners know that keeping their name in the top ten rankings of a search engine is crucial for success. The longer and higher a business ranks at the top of a search engine, the more money is generated. There are many ways this can be done, including the use of email marketing. It is simple to use with little cost, but requires awareness of customer needs, plus the ability to fine-tune, polish and upgrade websites. Doing so will result in receiving many hits on Yahoo or Google.
When establishing a well-run email marketing program, there are several things to remember if one wants to stay on the top of their game. First, using an effective email marketing program will supercharge productivity. Continuous email sent to customers will increase knowledge of the brand that is being promoted, as well as send streams of information that will be locked into the reader's mind. Relationship building is a key element in email marketing, especially when tapping into a cold market. When the sender delivers emails to the consumers, trust is developed as the consumer makes buying decisions. Test what works in each email and what grabs the attention of the readers. In addition, being creative and offering unique solutions for a certain brand are important in building email marketing lists. Finally, offering ongoing support will be a great benefit and help in developing a trust factor with consumers.
Online tools are something else needed to bring about a strong email marketing program. The use of blogs and ebooks will help, as will offering link exchanges, built right into an email. Reading through forums related to a certain product will increase understanding of customer wants and needs. Something else that requires a bit of time is creating newsletter subscriptions. This builds a continuous list of email addresses, thus bringing in more customers.
Notes for editors: Claire Jarrett recommends PML Media who offer social media marketin
