subject: Are You Making These Mistakes With Facebook Advertising? [print this page] Are You Making These Mistakes With Facebook Advertising?
As the traffic at Facebook approaches truly ridiculous numbers of people, so does the amount of people advertising there. With a billion in ad revenue coming in, it's pretty clear that a lot of businesses are hoping to cash in on all that traffic. Right now Facebook advertising is white hot, and we know for a fact because we read the buzz in the marketing forums. What follows in the rest of this article is three advertising tips designed for Facebook.
So where exactly should you be sending the traffic that is generated from your Facebook ads? Obviously you should send it to a landing page, but what kind of landing page should you use? Your product's Facebook fan page! That's right: you can increase your conversions by sending your site traffic to the fan page you've made on Facebook. You'd be surprised by how many new advertisers don't know just how great it can be to make a fan page for your traffic. If you simply send the traffic to your regular website your conversion rates won't be as high.
Facebook users are well acquainted with fan pages and are more likely to be come fans by clicking your "like" button. Once they see your fan page you will have a better chance to talk to them directly and make sure that the sale converts. The higher number of people on your fan page, the better your business. Use this method to prove to yourself how well it works. Sending traffic to a Facebook fan page is one thing but sending it the correct way is something else entirely. Don't just let your traffic land on your wall; send them to your page's custom tab. The wall doesn't offer you the total control that the custom tab offers which is why that is where you need to put your call to action.
It's easy to use the custom tab to your advantage by putting a direct and easy to find call to action on it; your wall, however; contains messages from fans so it can be hard to sort through. This makes it far more challenging to get a good conversion rate. So let the traffic go directly to your custom tab and watch what happens. When you're analyzing your CTR's, take note of the average and not just what's going on at that particular moment. You'll understand the overall look of your campaign like that. Facebook doesn't quite have the feature that other ad platforms have, so you will find that you need to do some things manually.
Of course it's possible to have a successful Facebook advertising campaign, but you need to prepare well for it. It's critical that you do good market research, and you will need to know how to write good ad copy. And don't worry if you're new to it, you'll grasp the whole system pretty easily once you get into it and start advertising your product or services.
