subject: Facebook Advertising - Essential Do's and Don'ts [print this page] Facebook Advertising - Essential Do's and Don'ts
If you're tired of wasting money on Google AdWords, it might be time to look for other promotional tools like Facebook advertising. Even though Facebook is fairly new, it's growing really fast. Advertisers have actually reported growing conversion rates for Facebook advertising and that is very encouraging. This means that the door of opportunity is currently wide open for people who want to walk through it. Given below are 3 simple tips to help you make your Facebook ads more profitable.
Advertising to one gender or another, only, can be a powerful way to target your market. If you want to only have your ads shown to men or women, you'll have to structure your ad copy completely different. You probably are already aware that there are different preferences between the two sexes. You should test this with your own campaigns and see what kind of results you get. As with others, you might be delighted to also experience lower ad rates. You can always find some kind of health or exercise product that is specific to one or the other genders.It's so easy to do because you have products to promote, and then target each gender separately.
Facebook engagement ads are also an option if you have more money; they're more expensive because these ads appear on the homepage. Obviously, you can receive incredibly huge amounts of ad exposure; hence the greater expense, but it could be worth it. You can promote an optin page for email list marketing, or also put up a video, etc. Everything will need to be in place, and there really is no room for errors or glitches that are avoidable. Let's not forget about keywords and getting the most out of your campaigns. If you're only going to aim at targeting the ads based on demographics, then you're going way too broad. There are some instances when you can safely target wide, but they are probably not the norm.
Niche markets must be advertised to using your niche keyword phrases, and there are lots of very good reasons for doing so. When you're advertising on Google AdWords, your ad is given a quality score to make sure it's relevant enough. While there's no Google style quality score at Facebook, relevance still matters very much with them. But when you're advertising, it doesn't matter about getting a score because your ads must be relevant to convert, anyway. Facebook is often called the advertising platform of the next generation. The high level of precision they offer to advertisers can actually be the biggest plus point and the pushing factor behind their success.
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