subject: 3 Ideas for Facebook Promoting Profits [print this page] 3 Ideas for Facebook Promoting Profits 3 Ideas for Facebook Promoting Profits
If you are tired of wasting a lot of time and energy on Google's AdWords program, it might be time to look into other promotional avenues like Facebook advertising. While it is still pretty young, Facebook is growing very quickly. Advertisers show that they get pretty good conversions when they run advertising on Facebook and that is encouraging news. This means that the door for profit making is sitting open for those who want to use it. Given below are 3 simple tips to help you make your Facebook ads more profitable.
The first and foremost Facebook advertising tip that you need to remember is finding the profitable ads and dumping the ones that are bringing you loss. If you're really new to marketing, then you need to know all about split testing. You will actually want to split test so you can perform conversion optimization to make your ads perform the best they can. It's all about ROI, maximum conversions, and making under-performing ads perform better. Many times new advertisers on Facebook spend less than $100 and declare the whole system as a failure when they don't see results.
However, instead of blaming the robust Facebook advertising platform, you need to work with your own ads to set them straight. Always perform some kind of testing with your ads no matter where you have them. Sending traffic to a Facebook fan page is one thing but sending it the correct way is something else entirely. You should try to focus on funneling the traffic to your page's custom tab, instead of having people land on your wall.
The custom tab is where you are able to post calls to action but your wall is not totally under your control. It's easy to use the custom tab to your advantage by putting a direct and easy to find call to action on it; your wall, however; contains messages from fans so it can be hard to sort through.
This makes it harder to increase your conversion rate. So sit back, let the traffic flow right in to your custom tab and then watch your profits grow. The best part about Facebook is that you don't need to make much of an effort to start up an advertising campaign. Make sure your landing page is highly interactive so that you can easily convert your clicks into profits and get the most out of your advertising campaign.
Of course it's possible to have a successful Facebook advertising campaign, but you need to prepare well for it. The response may be slow or really fast as it depends on how well your ad is crafted and the kind of market you're targeting. If you're new, that's ok, and the more experience you do get the better you will do with this ad medium.
