subject: A brief history of shoes [print this page] A brief history of shoes A brief history of shoes
Nineteenth century, in the United States to develop and produce the first pair of cloth Nike Air Max shoes. In 1892, nine small rubber production companies merged to form the U.S. Rubber Company (USRubber Company). One of Connecticut's Naugatuck in the town was established in 1840, called the Goodyear Metallic Rubber Shoe Company (Goodyear Metallic Rubber Shoe Company). The company was the first time, allowed the use of rubber vulcanization production methods, this approach by Charles. Goodyear (Charles Goodyear) discovered and patented. Rubber vulcanization of rubber is to add hot melt into the cloth or other parts to make it more solid, solid.
24 January 1899, Humphrey. Meghan O'Sullivan (Humphrey O'Sullivan) after the first time rubber heel patent.
From 1892 to 1913, the U.S. Department of Rubber Footwear Rubber produced 30 different brands of products. The company wanted to combine these brands. Start a good selection of name is "Peds", in Latin meaning "foot", but the trademark was owned by someone else. Until 1916, the last name chosen for the "Veds" or "Keds", sound more loud "Keds" was last selected.
"Keds" brand canvas shoes was in 1917 a large number available. This is the first batch of shoes. NWAyer & Son Henry's advertising agency. Nelson. McKinney (Henry Nelson McKinney) first "Sneaker" (sports shoes) the term, because in addition to moccasin shoes (Translator's Note: "Moccasin "shoes, the North American Indians wearing buckskin system usually followed by a soft non-leather shoes, also called" moccasin "type shoes, soft shoes help shoes or pork dumplings) are making noises other walking shoes, and large rubber the end of silent shoes. In 1979, Stride Rite Keds ? trademark the company acquired the brand.
From both science and fashion to promote large-scale production of sports shoes, mainly thanks to Phil, Oregon. Knight (Phil Knight) and Bill. Bowerman (Bill Bowerman).
1958, the University of Oregon Business students, runners Phil. Knight and his coach, Bill. Bowerman, Americans use much less awkward running shoes. They set up a company in 1964, sales Bowerman designed a lighter, more comfortable shoes. In 1968, the company changed its name to Nike (NIKE, INC), named after the Greek goddess of victory. Initially, Knight and Bowerman himself playing field in the western United States to sell their shoes.
Entrepreneurship and innovation of the classic combination of their companies to do was booming. Bowerman memorable breakthrough was in 1972 in his waffles in the kitchen baking pan on the shape of the Waffle-type soles, and he invented the light shine on people's soles. Other fundamental innovation is: with the wedge slope, flexible midsole and nylon uppers. Knight with exaggerated marketing practices of the first was, the claim before the 1972 Olympic marathon seven heats of four athletes to wear Nike shoes (in fact, West Germany produced the top three was wearing Adidas shoes .) Throughout the 80's and 90's, Nike advertising so far ahead of the retail world, with superstar Mike. Michael Jordan to join its resounding slogan "Just Do It".
After decades of efforts, and commercial operation of the patented invention, Nike and its competitors both inside and outside the United States work together to create a frenzy of beautiful shoes. While fashion is a personal taste, and world-class athletes and general fitness enthusiasts of the Phil. Knight and Bill. Bowerman's invention of the industrial innovation and grateful for their activation, which is no doubt.
Nike since 1984 after taking off its image of ups and downs. Nike began to have an idea of its sports shoes designed with cartoon-style racing characteristics. Nike sports shoes with the sand dunes cars, 4 x 4 truck, car par. Nike emphasis on attracting young people's attention, and it's the consumer pleasing, interesting. Nike products Air Max 90 over the years to meet the different requirements of people's lifestyle and image, and keep a lot of people think that the kind of "cool."
Waffle outsole changed the running of the world. Subsequently, Nike Air on the movement had a revolutionary impact, with a wide range of uses. In addition to basic protective effect of the buffer outside, it can also be made to meet the special needs of the modern movement type: Max Air, Zoom Air, and Tuned Air. In 2001, Nike introduced Nike Shox, a unique engineering foam, a flexible liner started a new revolution.
