subject: Social Media Activity Business Owners Must Do [print this page] Social Media Activity Business Owners Must Do
What is the only business owner social media company should do every day of the week? This issue was raised recently to a group of professionals in the social networking site more important and generated a response wonderfully rich. I will summarize some of the comments, opinions, tips and advice from the collective wisdom of over 20 professionals. Unfortunately, the article is too short to give any advice to offer, but I'll give a good indication of the thinking of these people have given generously.
Perhaps the most repeated theme among the professionals with whom I spoke is that "No one." In effect, the answer to my question is "the premise of the question is fundamentally flawed." It is undoubtedly true, and in retrospect, I recognize that attempts to summarize the activities of the owner of a business related to social media for one thing, which is a bit like asking the captain of a sailing boat in a race to say the only thing the team needs to do to win, Impossible to do many things and do them well.
In this sense, here are eight suggestions:
1. Depends on your goals and objectives of the business. Decide what you want to reach through social media, and then find the best strategy to use social media to support their business goals.
Several people who attended echo this comment. Although it is a proposal for a higher level than the question is certainly a good sound advice, not only on social media, but in other businesses as well.
2. When you start a conversation keep going, do not let the conversation slows down. It can be as simple as checking e-mail or as complex as responding to several posts and forums. After starting a conversation, be there to make it work.
This may seem obvious, but very few companies use social media always listens to customers and prospects. Start something, but do not respond as they do not see immediate results, they abandoned the approach. Some of the various social media resources are recommended:
3. LinkedIn is the best option! Linkedin.com is the most important business social network.
4. Twitter recommended a number of people as a good way to develop the interest of the target, and to keep pace with the times of the market.
5. Forget everything else. a. Blogging is the best way to establish himself as an expert in providing content that provides an overview. b. If you select one Blog. You should write a blog post or of others in society to do so, at least twice or more per week. c. Yes, writing a blog. However, you may not participate in social media, using a unique approach.
6. First, listen. Read blogs, Twitter messages, and go to LinkedIn groups related to your business only if you get involved in the contribution.
It is clear that there is only one thing!
7. Business owners should send the contents (preferably the original) to their site every day search engines pick it up and create a activities on their site. For example, travel agents can send the latest travel restrictions.
8. The main activities and the first analysis to do are find out which social media channels for clients. Once you know the answer to this question, you can communicate effectively with prospects and customers, social media network they use.
Obviously, there are some strong opinions on the topic of best practices for using social media. This is a rapidly evolving field of marketing and has strong implications for market research.
