When most of today's business on the Internet, companies clearly need to advertise online, but it always pays, and that takes away the fear of many. In a recent survey sent to 25 000 SMEs, 31% said they are advertised online, but 52% of advertisers said their advertising was not worthwhile and 54% said they had received little traffic to convert business.
So what can we do? How advertising can reach a place is free, or at least profitable?
There are two clear areas of opportunity. First, think about who you are targeting. On the other side of the advertising market, if you're using an agency or directly to campaigns, running campaigns for social networks (network of sites displaying banner ads) may produce large differences in terms of profitability, and this variation is mainly due to the level and sophistication of the distribution used.
Campaigns more targeted, more relevant traffic entering and clicking on your ads, the more likely for users to convert on your site for businesses and campaigns more profitable. If your business sells gardening tools, you're advertising on the best gardening sites game sites.
Some networks provide a "contextual" (ads appear only on pages with editorial content relevant to the announcement, the theory that people click on ads on that page refers to their area of interest). Others offer a return on the requirements in "(experiments and maximize the exposure of sites and pages where they get the best rate of click or conversion). While others offer a" behavioral targeting ", in which the ads appear only on the page, if the user enters the page has been following some online surfing behavior, which, with the aim of an advertisement. So the user's behavior in the previous pages or sites is used to place ads. For example, if a user receives magazine has just visited travel site, so your ads could be a lotion or sun tan preparations, flights or travel insurance.
The second area of opportunity becomes a "publisher" of ads. That, to serve ads to display on your own site and earn per click or impressions delivered. If you have a good record of traffic to your website is not valued (can be converted into cash), you must create a poster advertising campaign with an ad network and Google Adsense.
