subject: Blogging and Internet Marketing - 4 Benefits of Using a Blog [print this page] Blogging and Internet Marketing - 4 Benefits of Using a Blog
It is only recently that the power of blogging when it comes to internet marketing is being recognized. For a long time, blogs were associated with people's online personal diaries. But know, savvy marketers know how easy it is to shape public opinion through such a "personal diary". If you are a marketer, blogging is something you really should have in your arsenal. Here's why:
1. Simplicity
Nothing can beat the sheer simplicity of blogging. If you use a free platform like Wordpress or Blogger, you can get started within 5 minutes. You can very easily make multiple blogs focusing on different niches and influence a lot of opinion.
2. Authenticity
Because blogs have long been associated with online private diaries, people have come to expect authenticity with blogs. What the blogger writes feels like the truth to a reader. While traditional advertising can invoke skeptic thoughts, blogging feels more earthly and genuine - a great asset to any marketer.
3. Low Cos
You don't have to pay a dime for starting a free blog at Blogger or Wordpress. If you want to have a custom branded blog, all you need is a domain name and a cheap hosting account. You could get started for as little as $15 and pay just $5 per month for hosting. This is very, very low cost as compared to traditional advertising, where figures are quoted in thousands rather than single digits.
4. Conversational
Imagine being able to hold a conversation with 10,000 people at a time. This is the power that a blog gives you. Blogging is conversational by nature. You can initiate a dialog with a visitor and he can respond through the comments. Other readers can join in, and suddenly, you have dozens of people talking about a topic. Imagine the marketing possibilities!
I won't even mention the fact that blogging can create tremendous loyalty and a dedicated community. These are just two more of the dozens of benefits of blogging to an internet marketer.
