subject: What Is A Squeeze Page And Why Should You Have One? [print this page] What Is A Squeeze Page And Why Should You Have One?
Have you ever wondered what a squeeze page is and why it's important for you, an online marketer, to have one? Well, here's the lowdown for you.
The squeeze page is a commonly used term in affiliate marketing. It consists of a page created on the Net with the sole purpose of persuading a surfing visitor to register his e-mail address on that page after reading the information given there about a certain product or service being offered.
A surfer is directed to a squeeze page when he or she clicks on the icon of an advertisement or a product. You can recognize a squeeze page since they are all structured similarlyeach squeeze page is a one-pager with minimal and persuasive content, eye-catching colors and minimal or no navigation and hyperlinks. The idea of not having links is that the visitor registers for the e-mail list or quits the site.
If you are an Internet marketer, you know the importance of building a list of trusted clients to whom you can market your products. This is not just a more focused way of selling your products but you also sell to people who are interested in them rather than spend valuable resources like time and money on building a site that might not catch the right eyeballs.
How a squeeze page works: In order to create a list of potential customers, you need to offer or promise to give them something additional such as a unique software tool that's immediately downloadable, a content material or a PDF report. Your gift must be attractive enough to make your potential customers send you their e-mail address in order to receive it. They will not hesitate to do this if they know that what you're offering them is useful, good and FREE!!
Your e-mail list then also becomes your channel of direct communication with your potential and existing customers.
Why you should have a squeeze page: Having a squeeze page is beneficial for you in these ways:
You can create it very quickly: In just a few minutes, you can have your very own squeeze page up and running. All you need is some knowledge of php or html.
You reach out to potential loyal customers: The list-building element of a squeeze page helps you create a list of potential long-term and loyal customers who are interested in your products or services. So, it gives you a big chance to convert them from being casually interested in your products to active buyers.
You can build a list of passionate customers: Your list-building will comprise people who are as passionate about your products as you are. They will be interested in knowing the latest in your niche area.
