subject: Tips for Selecting Unique Promotional Items [print this page] Tips for Selecting Unique Promotional Items
"Oh no! Not another useless gadget!" These are the very last words any business owner wants to hear when they hand out a promotional gift or item, but unfortunately that statement is uttered quite often. So, how can you avoid the dilemma? You select only unique promotional items that reflect your business or goals in one way or another.
Just consider how many people hand out mouse pads, sun visors, or tension balls which have no significance to the services or functions they performdo these actually convey a message about their particular line of business? Since the answer is "no", it is quite likely that the item ends up in a desk drawer or is never put to use.
How can someone choose the right unique promotional items? Let's take a very common example an accountant is looking to expand business. He or shee will need to find a promotional piece that is in line with their goals, but which also somehow connects the thoughts of the person using the unique promotional items with the accountant's office.
Most people instantly leap to items such as calculators, notepads, or even pens and pencils. These are fairly traditional ideas, but not necessarily the best options. Why? Most business owners or professionals already have such common gifts from other people in related fields filling drawers and cabinets. A better solution might be a handy flash drive with the company logo imprinted on the cover, or a memory stick with the same information instead. These are gadgets that someone would use almost every single day of the week, and if they were constantly seeing the accountant's logo they would automatically use that name when seeking such services in the future.
Choosing alternative and unique items to use as promotional pieces is a fun and entirely productive way to spread the word about your business and to obtain new customers.
