subject: Using Tradeshow Marketing Items [print this page] Using Tradeshow Marketing Items Using Tradeshow Marketing Items
The average tradeshow is designed to introduce people to innovations in their particular market or field, but they are also fantastic opportunities for marketing campaigns too. Obviously this calls for tradeshow marketing items which will allow the visitor to walk away with something that they find useful, but which will also serve to remind them of your particular business or service.
For example, one of the handiest items to be used as tradeshow marketing items are thumb and flash drives. These are available in an impressive array of designs and styles and can be printed with a company logo, URL, or contact information. The thing to remember is that they must somehow connect to the concept or general idea behind your business. For instance, a bakery wouldn't want to give out thumb drives because most people won't associate the technology behind the gadget with a big slice of cake.
What could bakers use as tradeshow marketing items? Why not scout out such things as recycled cardboard mouse pads with the bakery logo embossed in the surface? Bakery boxes are often made of plain paper board that has the same feel and texture, and the idea of a tasty and sweet treat will be constantly on the mind of any user! There are also all kinds of die-cut magnets that can be purchased in the shape of cookies, cakes or baked goods as well. Of course, small tins of candies or mints with the logo on the exterior will also serve as a good and long-term reminder too.
There are so many business themes or messages, and this is the primary factor behind selecting the appropriate tradeshow pieces to use as marketing items. If a business owner is really stumped for a good giveaway, one of the most useful and unique are the common shopping totes readily available in most grocery stores. These will spread the word throughout the trade show when they are put to use carrying around the many other freebies, and they also serve as marketing pieces long after the show is over!
