subject: Generate Massive Interest With Free Stuff [print this page] Generate Massive Interest With Free Stuff
Surely, the notion that free stuff is always a scam has become something of the past. Companies have understood the importance of free stuff, or rather free samples in garnering extra attention for their products. Walk down any major shopping district and you will see free food tasting, drink tasting, is this not a testament to the prevalence of free samples as a major marketing tool?
To begin with, the reason why free stuff is so useful as a marketing tool is because it costs nothing to the consumers. That's right, I know this sounds simple but do not neglect this simple fact. Humans mostly tend to live in their comfort zones, and asking them to fork out some money to try something unfamiliar to them is like asking a person who is scared of heights to try parachuting. However, given the right circumstances, like making the first parachuting experience readily available and accessible and most importantly free, the person might one day decide to try out. Similarly, giving free samples presents a "no risk" situation to consumers and thus, provides more incentives for consumers to understand about a particular product or service. Hence, the act of giving free stuff actually generates a lot of interest in the concept of your product or service, making people more willing to accept them.
There are different types of free stuff you can make use of in order to promote your products or services, namely digital materials or actual product samples. Free digital materials as a marketing tool is useful in the sense that it can reach a wider audience, namely the whole world wide web if employed with the correct strategies. However, the downside is that it is useful only to a certain extent for marketing actual products. Yet, it is extremely effective in garnering high interest levels for sale of any digital products. On the other hand, product samples, distributed both online and on the streets has been effective in attracting endless attention from consumers. The effects of samples are easily seen and people can instantly experience it.
To take it a step further, a combination of both strategies discussed in the last paragraph should be used in order to generate maximum interest in the product or service you are providing. With interest come traffic, and traffic and exposure is what most companies would want. After all, more people knowing your products or services will lead to higher profits, unless your products or services are ahem~, not up to mark. Of course, there are many more strategies that are available but all these fruits of wisdom will have to come another time, I do not want to flow out of point.
