subject: How To Generate Targeted Leads With Social Media Like Facebook [print this page] How To Generate Targeted Leads With Social Media Like Facebook
This is really the step where the magic happens. I mean, even if you had no desire to do social media as a lead generation source, but you did have money to spend in your budget, you could rent a list from a company like Macromark or Nextmark and then drive these prospects to a website or phone operator who would sort the hot leads from the tire kickers. So, this stuff about identifying the hot leads from your general leads is really something that applies to all areas of your proactive marketing.
Okay, here's how it works: You offer something that would be considered VERY compelling to your specific type of prospects that you are trying to attract in exchange for them providing more full contact information to you, or making a small initial purchase that will get the ball going in the relationship between you and your new prospects. For example, if you decided to mail a postcard to your prospects, you could have the postcard direct them to an 800 number where operators would ask a series of questions to see how interested and qualified they are to buy your product/service.
Or, you could direct them to a website that offers something compelling in exchange for the right to contact them more. This is also known as a "squeeze page" in internet parlance, meaning you are squeezing the desired information or action from the visitor to the website. Don't worry, it doesn't have to be painful like it sounds! A good squeeze page is simply offering a fair trade: something valuable in exchange for the right to contact again by phone, email or mail. In most cases, the squeeze pages I have signed up for, I am glad I did because it is how I keep track of what is going on in my industry and how I know about cutting edge new strategies and tactics. Usually, someone sends me an email saying "hey, check this out..." So, if the right thing is offered to the right prospect, like in my case, squeeze pages create win/win situation for both company and prospect.
Now, integrating this with social media? Well, it's pretty simple. You could just put a link in a Facebook status update or Tweet taking prospects to a page that explains more about your company. Or, more effective, you could take them to a squeeze page that offers something compelling to them in exchange for their email address. Better yet, especially inside Facebook, you can have a link take someone right to a page inside Facebook, like one of mine at: facebook.com/MakeItHappenMarketing. Marketing research companies have found that people are even more likely to click through on a link if they stay within whatever social network they are on. So, having prospects land on a custom Facebook Page from within Facebook is a way to slowly build trust with them before asking them to leave and visit a site that is new to them on the Internet.
While there is a lot you COULD learn about lead generation for your business, whether it's online or offline, there are only a FEW things you actually need to DO to start generating a flood of targeted, hungry leads.
Why spend months becoming a lead gen expert when you could spend a couple of hours and learn the insider secrets the pros are using to generate tons of targeted, pre-qualified leads right now, even in this economy?
Work smarter, not harder, and learn from the pros that are in the trenches, making tons of money in a wide variety of niches right now! http://budurl.com/targetedleads
