subject: Singapore's Guide in Selecting A Reliable Telemarketing Company [print this page] Singapore's Guide in Selecting A Reliable Telemarketing Company
When it comes to doing business in Asia, Singapore is one of the favorite locations. Of course, this can be cited for the outstanding reputation and consistent economic growth experienced in the country. Truth be told, it is relatively convenient in building new business empires in the said East Asian nation. After all, Singapore is one of the few countries that rank first in the "Ease of Doing Business" index by the International Finance Corporation and the World Bank. Adding to the accolade is the fact that the Asian Tiger's position has not changed from last year.
Although establishing a business in Singapore does not require businessmen to eat dust - the actual operations, presence of external threats, and international downturn of events make it challenging to succeed. The weight is even made heavier by the obstacles involved with business-to-business (B2B) lead generation. B2B prospects are now are a bit skeptic of the marketing campaigns labored by the sellers. This is coupled with the relentless and pesky sales promotion tactics of the competitors.
When you are in the eye of this impetuous storm, it is too hard to think of the best strategies that would fire up sales performance. At the same time, you have to make sure that your core competencies are at their best conditions. When failures continue to mount in marketing activities, businesses find their efforts going down the drain. Then, it would be too late to call for help. So, before these unfortunate circumstances turn into bleak reality, give your firm a lift by outsourcing B2B lead generation to a reliable telemarketing company.
There are horrible stories about telemarketing and outsourcing that might give you the impression that these kinds of ventures will not work. You may have grown wary towards the idea of telemarketing because of unscrupulous sales representatives or fraudulent telesales companies. Of course, people in this industry cannot deny these charges. These are the works of low-class service providers that go against the law and morals just to win their game. But, top-notch telemarketing companies that dedicate their time in improving their methodologies are different. The checklist below can help you to avoid falling prey to incompetent call centers.
Experience. It is crucial for the telemarketing firm to be experienced. The lessons, insights, evaluation, and improvements they gained from years of experience shape its practices and methodology. It would be easy for a veteran contact center to apply the right solution when a problem arises.
Past results. The number of years that the service provider is serving should be supported with good results. The previous achievements or failures have a bearing on the certainty of future undertakings. What if a call center has been on the industry for a decade, but has more bad records than good ones? Would you choose it than a two-year firm which has an outstanding list of accomplishments and trivial flaws?
Resources. The competencies of a telemarketing company are measured by the resources it uses. These assets must include, but not limited to, skilled telemarketers, specialized call center applications, responsible management, best practices, and proven methods.
Solutions. Know how the entire program will run and earn the appropriateness of the campaign processes to your business.
Cost. "The lowest cost may not be synonymous with the best quality" - this is a very important insight that you should never forget. So, do not be lured by cheap offers. If you can afford to pay for an effective program, then go for it.
It really is a relief to at least release one of the several hats you wear. It gives you a chance to make some adjustments to functions that have not been given much attention to and enhance good practices. Rejuvenate your B2B lead generation by establishing a strong partnership with a credible telemarketing company.
