subject: 2011 PC shipment volume decline [print this page] 2011 PC shipment volume decline 2011 PC shipment volume decline
March 11. The market research institution-----Gartner of CPU channel of PCPOP web said that it would reduce forecast to shipment rate for PC products, mainly due to consumers redefine traditional computing applications,
In view of consumers` decreased need for Netbook and Notebook, which cause Gartner to trim forecast of shipment rate for PC products from 2011 to 2012. Preliminary estimates, global PC shipments in 2011 will be 387.8 million units, which is up by 10.5 percent compared with 2010. At the same time, Gartner predicts that global personal computer shipments will be 444.1 million units in 2012, which is up by 13.6 percent compared with 2011 and is lower than Gartner`s earlier forecast.
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Ranjit Atwal, the director of Gartner research explained that lower forecasts mainly reflect recent mobile consumers` decreased demand on Netbook and Notebook. As the main reason for weakening is besides the recent slowdown in China`s mobile personal computer market, while consumers do not seek after Traditional PC any more, some users also switch to Tablet PC products.
While the Netbook and Notebook have a better proficiency, for the general consumer, the main application is Internet browsing and social activities. However, along with cheap Wi-Fi module popular, consumers have had access to the Internet through different mobile devices for the love of the online activities. They do not have to use traditional Netbook and the laptop, only for commercial application or need for working outdoor, which cause them to choose the traditional PC products.
George Shiffler, the research director at Gartner expects that substitute products for Mobile PC, such as Tablet iPad and other tablet products will seriously reduce the rate of PC sales, especially in mature markets. However, Mobile PC sales will still continue to keep growth. However, consumers take Tablet PC as primary products, they still will consider using Mobile PC when they work outside, consumers will not only give up to buy an extreme PC, but also will reduce the idea of updating their own PC, which means PC replacement cycle will slow down because of the emergence of Tablet.
