subject: The Power Behind the 2010 FIFA World Cup [print this page] The Power Behind the 2010 FIFA World Cup The Power Behind the 2010 FIFA World Cup
The World Cup will be watched by billions of people across the globe this summer. Compared to the millions who will attend the event, the amount of people who will need to make do with television coverage is gargantuan. For the majority of football supporters relying on the latter, the means as to how they receive the coverage is irrelevant, so long as it reaches their TV sets.
It is an aspect of any major televised sporting event that is taken for granted, but the power generation of the World Cup is one of the most significant elements of the tournament itself. Not only does it allow the game to be broadcast to a global audience, but also paves the way for the huge revenue potential of the event through television rights etc. This is especially true for this year's World Cup, which will be given an extra boost by the online potential of video streaming. Take the 2010 Winter Olympics as a precedent. According to research more than 30 million viewers tuned in to view the games online.
In comparison to the financial ramifications of the World Cup televisation, the logistics of broadcasting a sports event throughout the world are just as overwhelming. It is believed that a generating capacity of 30 megawatts will be required to power the 10 World Cup stadia, the International Broadcast Centre, and FIFA's headquarters, along with some 300 kilometres of cable. It will involve a vast amount of generators, chillers, air conditioners, and various other overlooked industrial detritus which will provide the backbone to this event.
It is a mammoth undertaking which emburdens a huge responsibility onto the contractors. They accept the task of bringing the World Cup to the masses.
