subject: Five Website Traffic Conversion Tricks that are HOT [print this page] Five Website Traffic Conversion Tricks that are HOT
Grabbing the attention of an online surfer is challenging enough, so you want to turn as many viewers as possible into actual buyers. And you want to entice buyers to become repeat buyers.
Once you've told the product story, how do you get them to push that "buy button" again? Here are some traffic conversion hot buttons to add to your site today
1. Expose your competition's warts. You can expect popular products to attract competitors. Study the competition and find the weaknesses or differences that you can exploit. Do you deliver faster or offer discount shipping, give choice of downloads or CDs, gift wrap, ship internationally? Let buyers know what sets you apart from your competitors.
2. Drop a Few Names! Every niche has a few well known gurus, people that everyone knows. Send your product to them and ask them to give you an honest review. Make sure you get their permission to post it on your site. Star power has a massive impact on conversions.
3. Prove it! Find research that advances your product in the marketplace. Even a basic study that shows "7 out of 10 people who regularly exercise are less likely to get prickly heat," might be linked loosely to your product. Make the connection reasonable. If there isn't any research, make your own by using results from an online survey or poll.
4. Test Your Pitch... Yourself. Take a look at your main product and create three different pitches for it. Now use each sales page for 10 days a piece. At the end of 30 days compare which sales pages turned out better results. Remember, the pitch that draws the most customers is not always the one you liked best. It's all about what grabbed the buyer.
5. Befriend Potential Customers. Your sales copy should create a connection with the person that is reading it. Good sales copy will make you money, great sales copy that helps you establish a relationship with your customer will make you even more money.
Let them into your life enough that they care about you and they will be more willing to invest in your products. You can set up a forum to discuss your niche interest or add short reviews from your buyers.
You can even feature a buyer of the month with a photo and a candid interview. Giving past and current buyers a reason to drop buy and check your site on a regular basis helps build relationships. This helps increase the chance that your "special offer" email is going to get read.
