subject: What Are the Effects of Text Message Marketing To Your Own Business [print this page] What Are the Effects of Text Message Marketing To Your Own Business
With the innovations in the field of telecommunications, the Short Messaging Service or SMS is being used already, not solely and exclusively for communication anymore, but in the business arena as well. This is indeed obvious recently with the emergence of different mobile marketing tools, programs, strategies and services. You have probably encountered these, but you just do not know yet that they are part of a marketing strategy.
So, in this regard, what are the effects to your business if you will use the text message marketing? As of the press time, I can only think of at least three (3) major effects that are measurable and accountable so that you can assess as well if it is indeed effective for you or not.
The first thing I have in my mind is the efficiency of the text message marketing when it comes to the cost of advertising. You know that advertising in print media and other mainstream forms of media are too expensive. Furthermore, even though you paid for a big amount, it does not guarantee their effectiveness. This is because most of the mainstream advertorial strategies are executing in a very sweeping manner. What this means that it has no focus to the customers. It is only intended for the general public, which you do not even though what the pulse is.
The second thing I can tell you is about the wider range of your market. In contrary to the objective of the mainstream advertisements to target the general public, what they do is mainly waste efforts and shoot to no one. On the other hand, the text message marketing is a very focused strategy so you are assured that you have a market or a pool to swim on. Hence, all of your efforts are not wasted at all. In the end, what you have is indeed a wider market compared to the conventional advertising.
The third aspect would be regarding the efforts you will exert. When it comes to the text message marketing, all you need to do is actually compose your message and then create a group list once. You can use that list in the succeeding transactions. Hence, you no longer need to type the number of your customers every now and then. This is aside from the fact that you are assured that your message is delivered to their destinations no matter what happens.
