subject: Postcards: Simple And Cost-Effective Tool With Impact [print this page] Postcards: Simple And Cost-Effective Tool With Impact
Just what do postcards do? Initially, these cards were first used to connect with friends and relatives. They were first used to exchange memories and pleasantries with love ones. Over the years though there have improvements in the use of these cards. Today, they are more than souvenirs and memory cards. They are now an important part of marketing a business.
The 21st century postcards are a simple means to connect and communicate with customers and build relationships with them. They are an effective communication tool that draws attention and initiates action straight away. In today's crowded and highly competitive environment where a lot of marketing tools each carrying a message that begs for attention, the post card is a welcome relief to people.
Here are simple facts about these cards:
- They can be read and understood at a glance, so as much as possible your message has to be simple.
- They can publicize a sale, serve as a reminder to customers, introduce a new product or service, and can be used to promote interested on an upcoming event.
- They are simple. They can basically be produced in a piece of paper.
- You can print on both sides, but make sure that your message is brief and easily understandable.
- They can be mail to prospective customers or left on windshields of parked cars.
- You can send different cards in one mailing to help promote different businesses and services.
- You can keep track of the result of your campaign quickly, and lean about the latest trends today.
If you are a startup or small business seeking to marketing cost without reducing the impact, then a well designed postcard printing must be part of your marketing campaign. Even big and established businesses still use these cards in targeting customers. If you want to include these cards in your marketing mix, you might want to get some inside tips on how to use this tool.
- Before anything else, you need to first set your goals. It could be anything from introducing a new product or service to informing your customers to an upcoming event.
- Pick a design that best communicates the purpose of your card and the nature of your business. This way people don't have to guess what you want to tell them.
- It is important that you devise a way to evaluate the result of your campaign. You can consider telling your prospects to bring your card when they visit you or lead them to your web site to learn more about your business and your offerings. You can do comparison of each of the mailing you sent, and whichever proved to be the most effective can be used in your next mailing. You can always add in elements to make you campaign more enticing and compelling. You can also try sending the same card with different headline. This is a great way to get the best message.
- If you desire to gather new customers, it is important that you use a new mailing list. You can either create the list yourself or buy it from reliable vendors. There are businesses today that sell or rent mailing lists. Just make sure that you get a list that is applicable to your target market.
