subject: Google aims to compete with TV [print this page] Google aims to compete with TV Google aims to compete with TV
Quoting people familiar with the matter,Wall Street Journal reported April 7 that theGoogle Inc. is working on a major overhaul of YouTube as it tries to position itself for the rise of televisions.
Competing with broadcast and cable television, Google is aiming to entice users to stay on YouTube longer, to boost revenue prospects discount camcorder battery by convincing advertisers on the reach for desirable consumers.
According to the report, YouTube is set to undergo a series of changes. The home page will be revamped to highlight sets of "channels" around topics such as arts and sports.
About 20 or so of those channels will feature several hours of professionally produced original programming a week, the report informed, adding that additional channels would be assembled from content already on the site.
Google is planning to spend as much as $100 million to commission low-cost content designed exclusively for the Web, sources toldWSJ.
The move comes at a time when streaming video services are growing stronger, exemplified by the recent successes ofNetflix Inc, Amazon.com Inc. and Hulu LLC. As recent as Wednesday, satellite operator Dish Network Corp. won a bankruptcy auction Dell gw240 Battery for Blockbuster Inc., a streaming movie business.
Between the Wild West of user-generated content and the pricier precincts of full-blown TV shows, Google is hoping to carve out a niche of original, professionally produced Web videos that it hopes will cultivate loyal viewers, the WSJ report noted.
Google brought YouTube in 2006. Since then, the site has been on a hunt for feature content to sell more ads.
Now, with the overhaul slated to be rolled out in phases starting 2011-end, the site is also reportedly hiring people to help with the transition.
Although, YouTube's transition is set to take a months, the transformation is set to affect the old charm of the site derived from the role it played as a social media sharing Dell d830 Batteries platform.
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