subject: My Key Words for IM [print this page] My Key Words for IM My Key Words for IM
Finally, after a few months, and enough wading to exhaust me, I decided to try to boil everything down to its essence. I wanted to write about what makes up that field we call "internet marketing."
Here's what I've developed. It's a simple list that can be used by anyone to guide oneself through the IM process from beginning to successful website.
Overview - initial work to research the field, determine if it fits, and gain a little perspective.
Niche Development - research to determine a niche that works. This can include an area of focus for affiliate marketing.
Affiliate Marketing - choosing good selling, well priced items to sell on one's own site, usually working through ClickBank or another affiliate network.
Key Word Search - research to choose key words that relate to the IM content, which are targeted enough to be unique, but used enough to be a known success.
Website Development - process of building one's website or blog, to include pages and posts, graphics, links, pictures and other items to make for a graphically pleasing, content rich site.
SEO Optimization - activities to place the site's URL with directories, and to promote the site so that it places well, and thus receives more traffic.
Article Marketing - writing articles about topics covered in your site. Placing articles so that they generate more traffic to the site.
Managing Site Visitors - this includes creating an offer for a valuable item for free, and auto responder that lets people "opt in" to the site list and network. Then, emails are sent to list members in a certain order, providing free downloads and information, and making an affiliate offer. This is often called the conversion process - converting visitors to customers, and using this sales funnel as a way to do so.
I find that when I keep my focus on this list, I am better focused and can accomplish more. This list isn't exhaustive, but I believe that some of the important areas of internet marketing are covered.
Contact me on my website: successfulinternetmarketingtools.com
Anne Hays Egan is a minister and an organizational development consultant. She is based near Santa Fe, NM. She has worked with hundreds of organizations throughout the United States, focusing on strategic planning, organizational development, outreach and marketing. She has published newsletters books and chapters, ezine articles and blogs. She has presented papers nationally and internationally. Her work has been cited in management association networks and association groups. She provides information, resources and links on her IM website: successfulinternetmarketingtools.com
Contact Anne Hays Egan at: successfulinternetmarketingtools.com Or email at: advisor@successfulinternetmarketingtools.com
