subject: Course Basics—Types of Public Relation Courses in India [print this page] Course BasicsTypes of Public Relation Courses in India
Public Relation is a profession which includes promotion of person or institution to create goodwill in market. This job involves maintaining beneficial relationship of external and internal public with whom organizations deal. Public relation job also include evaluation and monitoring the attitude of external and internal public. Employees and leaders in an organisation are included in internal public and shareholders, consumers, suppliers, clients, media and Government come under the external public. Number of institutes in India offer different Public Relation courses these days and students can find career in this field.
Job of a Public Relation Officer includes smooth functioning in organization by two way communication between internal and external public and they also maintain flow of communication between employees and employers. The requirement of Public Relation Officers is felt across the Government and Private sector since nearly every organization has understood the importance of marketing its products and services in a more profitable manner.
If any internal crisis takes place in any firm then PRO plays an important to sort out the problem with timely communication between two or three parties. Public relation offer is also responsible for maintaining office journals and communication with general public.
Eligibility for Public Relation Officer (PRO)
Various institutes provide diploma courses after Graduation and Post Graduate diploma courses in public relations. Candidates who study their bachelor degree in social science or humanities can choose this course of PRO. Students from this stream can get more preference by companies. Short term certificate public relation courses are also available and a student can pursue these courses in event management, communication skills, and marketing communication. Few institutes also offer two year masters program in public relations. Many advertisement courses also include public relation as specific subject and there is specific exam for this.
Admission Criteria in Public Relation Courses
Certain institutes offer these courses on the basis of entrance tests and candidates who will clear this entrance test can take admission in public relation courses while other institutes provide admissions on merit basis of the student. Institutes of India which are conducting public relation courses are given below:
Symbiosis institute of Mass communication, Pune
Mudra Institute of communication, Ahmedabad
The Indian Foundation for PR education and Research, Greater Kailash, New Delhi
Makhanlal Chaturvedi National University of Journalism, Bhopal
Xavier Institute of communication Mumbai
School of Broadcasting and Communication, Mumbai
Indian Institute of Mass Communication, New Delhi
Scopes for Public Relation Officer
Companies are likely to consider those people who have good analytical mind, communication skills, good organizational skills, patience, flexibility and ability to handle crisis of firms as public relation officer. Students pursuing or completed public relation courses in India can find different job opportunities. They can find jobs in private sector, public sector, hotels, banks, hospitals, consultancy firms, tourist agencies, and other places. Students who completed public relation courses can apply to various positions of public relation job such as:
Public Affairs Coordinator
Communications/Research Analyst
Communications associate
Media Relations officer
Communications Manager
Director of External Affairs
Communications Officer
Development Director
Marketing communication Specialist
Press Secretary
Communication Professionals
Reputed personalities such as film stars or Politian's also hire public relation officers and person can also find jobs in abroad. Outside India PRO from background of Finance, Medicine, International Affairs, Medicine, and Science & Technology are demanded in higher numbers. Students can find these opportunities of public relation officers in schools, colleges, universities and media houses.
