subject: SEO Techniques: let's talk now [print this page] SEO Techniques: let's talk now SEO Techniques: let's talk now
Our next few posts will address a number of SEO mistakes that often crush the efforts put forth by people attempting to either do their own SEO, or even worse, that are used by competitors charging you money to do things the wrong way. The more we help to explain and identify these mistakes, the better our client base as a whole will understand the mistakes, thereby helping websites to avoid these tactics. It's the opinion of New Pulse Management that America needs to have a transparent and clear understanding of what SEO is really all about. Additionally, let me also take a moment to encourage you to pick up the phone, and ask one of our search engine optimization experts about anything here, or anything else you might have heard regarding search engine optimization.
Technical Errors or Code Mistakes
There are many mistakes you can make with a website that stop Google from crawling certain pages. For starters, errors can confuse the engines, or alert users of problems on the current page' which is never a good thing. Even in the instance that the problem is really in the grand scheme of things quite simple, if visitors are afraid you're screwing up their computer, or browser, they're never coming back. New Pulse Management is happy to provide for you a free website analysis, and is also glad to check your website for any technical errors. Search engine optimization should check for these things additionally, because no matter how good your position is, if there are errors that cause Google to stop crawling your site in the future, you'll drop. Make sure you get it right the first time. Don't hesitate to contact one of our professional search engine optimization experts.
A for Anchor Texting
Google looks at just about everything, like when you make a back link, they look at the link text that it came from, so you want to make it from a relevant keyword, or keyword phrase. Never make a back link from a URL, a irrelevant phrase like click here', or definitely not from a whole paragraph of text. It probably won't hurt you that bad, but it will make the back link useless. Additionally, try to place it on a site or in a directory that's relevant to what you do. Placing a link to your microwave sales' site from a directory on Google that specializes in Go Cart information, won't help much. Additionally, try to take notice of the Page Ranks of the sites you link from, and try to vary them.
The Hat of a Pirate
Some "black hat" SEO techniques are illegal, such as hacking into the passwords of other websites and changing their pages so they link to yours, but people would usually see this on their home page, and if you tried to hide the link, Google would recognize that as well.
Some other black hat techniques might be to spam email people with links to your site. Generally, this would just give your site a bad reputation, and you have to spam about 500,000 people to get one sale. Typically, these methodologies never work, quite simply, because they suck. If you upset everyone along the way, and screw Google and their algorithm over in the process, it won't be long before you end up banned from the engines and known as the last place on the internet you want to visit. Slow organic growth is the best way. What you should focus on, is how to take the slow out of the organic growth model. New Pulse Management can aggressively work on incorporating the right natural growth so Google will approve your growth and rather than ban you, will slowly increase your position.
