subject: How to Stay in the Forefront of Your Customers' Minds [print this page] How to Stay in the Forefront of Your Customers' Minds
Have you ever before seen that individuals get exceptionally happy when you unexpectedly think of them or do one thing for them?
It doesn't make a difference if it's linked to your business or individual existence. Consider Oprah Winfrey for instance. At a live occasion a several years in the past, she talked about how she loves to purchase make-up each time it's "Clinique Bonus Time" as she will get a present.
Right here we have a girl value around a billion dollars who she loves getting the low-cost very little make-up bag with free blush and lipstick, in hues she will under no circumstances wear, just due to the fact they are FREE.
Free gifts, particularly people that are unforeseen and just "display up" go a prolonged way in reminding your purchasers that you are thinking of them - even when they're not having to pay you to!
I a short while ago put in two weeks in Hawaii. Though there, I picked up a t-shirt for a particular customer and also acquired one particular for her two yr-aged-son. It didn't value substantially, it didn't weigh anything (I even mailed it from Maui so I wouldn't have to consider about it), but it was unanticipated and meant a good deal to my client (and to her son).
With the holiday time swiftly approaching (sorry, but it's correct), believe about what you can send your consumers as a "thank you".
This 12 months, I'll be sending Thanksgiving Day cards to all my clients as a "thank you" for getting my client - can you feel of a improved time to say "thanks"? Though I'll also be sending holiday cards, I totally be expecting them to get buried with the onslaught of holiday cards that tends to arrive each and every December.
If you promote widgets, you can send a coupon for a free item with a $50 buy. If you sell solutions, you can deliver a little something related to what you give.
Are you caught?
Deliver a gift card: Starbucks, book shops and Dunkin Donuts (in the Northeast) are all good alternatives. As well as, with so quite a few buying online these days, an Amazon.com (or any online retailer) present card is a great option.
Nevertheless stuck?
Don't think it requirements to be high priced or one of a kind. It's incredible how you can transform someone's day just by offering them the surprising. I even get delighted when receiving the sample pens that arrive just about every few months - it's a enjoyment to receive some thing other than a bill or solicitation in my mailbox!
Gifts and goodies are an low-cost way to help with consumer and consumer retention - bear in mind it's considerably much less high priced to keep an current client than it is to get a new a single. This is a good and easy way to stay at the forefront of your customers' minds.
