subject: Earning Money From Internet - Part 9 - Paid Traffic [print this page] Earning Money From Internet - Part 9 - Paid Traffic
Paid traffic is fast and very effective if done right. It is also one of the easiest ways to earn, it's about avoiding two simple mistakes. Most important thing is to keep tracking if you are efficient. With paid traffic you pay for each and every click on your ads so you need to make sure you convert the visitors to buyers fast enough.
You need to determine your brake even point and make sure you stay above it. The simple way to do it is to use keywords which are very specific. When you are promoting a dog training guide keyword "dog training" is much less likely to make you money than "train your beagle to sit".
You can pick very carefully who do you want to advertise to and make sure you use this opportunity to the maximum. This is single most important rule of paid traffic. Most people who lost money trying Pay Per Click techniques are those who aimed for big traffic, broad keywords. This mistake is very easy to avoid.
There are two main ways your ppc ads are distributed in Internet. Search networks and content networks. Content networks are good at driving large amounts of traffic but are less targeted. I recommend we move on to search networks and leave content networks to those with sufficient experience and knowledge.
Search networks are based on the keyword a person types into a search engine. That's where the name is from. You can set your advertising campaign to display your ad only when a keyword "train your beagle to sit" is searched for. There is a good chance that a person who typed this keyword into the search engine was a buyer before they saw your ad. This means they have already made a decision to buy a product and they are only waiting for it to be offered. By far the best type of customer.
Second mistake is sending people nowhere. Happens to everyone so always remember to check the links. By "sending people nowhere" I mean sending them to a site that is not there. Usually people forget to publish the site or switch it on or forget some file and what happens is, a person clicks your ad and there is an error message. You paid for the click and there isn't even a chance for positive result. Second thing is the landing page is fine but your affiliate links don't work.
