subject: Why Gift Cards? Because It's Not Always The Thought That Counts [print this page] Why Gift Cards? Because It's Not Always The Thought That Counts
In buying a gift, people always say that it's the thought that counts, so why even bother fussing over what to give. But what if you can actually make someone's wish come true? Won't that be nicer? The caveat is that we aren't mind readers. Most of the time, we are oblivious to the desires of others. Not to mention that even the Fairy Godmother can only fulfill wishes based on conditions, and that the genie can only give three (aside from being imprisoned in a lamp). And when the genie doesn't like you, you turn into a frog, or you end up in the bottle yourself.
Then how do we ordinary people fulfill a wish, without having to live in a bottle first? Gift Cards are the solution.
You can now find that perfect gift, and not worry that it isn't the innermost wish of its recipient. You're not always sure whether the recipient is going to like the gift or not. You'll never be sure if your gift will end up useful, or just thoughtful though useless. It can even happen that your gift will be used in a way very different than what you intended it for. But you need to find that perfect gift, and fast. And gift cards are the answer.
So how do gift cards manage to do so?
Really simple, a gift card gets rid of the gift-giving dilemma by letting the recipient loose! You actually empower your recipient, giving them the almighty power of choice. Then you end up happy and worry-free giving, and the recipients are only too happy getting what they wanted in the first place.
Look at the following mind boggling dilemmas:
Can't decide on the proper shade of tie? Not sure of your sister's shoe size? Worried what your son will do with cash? The answer to all these are gift cards.
The advantages are endless, and you don't have to spend your life in a bottle to have these powers. Also, you can shop for gift cards online, so that you won't spend too much of your busy time worrying about your next bout of generosity. Also gift wrapping is moot and academic with gift cards -- let's conserve paper, shall we? Or do you want the gift as a surprise? Then have it delivered to the recipient's very doorstep.
Giving someone a gift card is the same as pre-paying for their freedom to fulfill their own wishes. Gift cards allow any goods to be purchased from the merchant, it's really only up to the recipients what they really want.
Gift cards are similar to cash gifts, but infinitely more tasteful and more personal than just doling out paper money. They could be as flexible as cash, as they also come in different denominations.
And did we mention discounts? Be always on the lookout for that discount card, where you get your money's worth and more. The perfect gift, indeed.
