subject: Are PopUps Really Helping You? [print this page] Are PopUps Really Helping You? Are PopUps Really Helping You?
Let's say that you have decided to read more about something so you do a search on Google. You pick out one of many results that Google has called up for you and click on it. Then, once the page loads, you get a big surprise. Rather than getting to dig in the subject material that you'd been hoping to see so that you can continue learning about your chosen subject, you are given a big giant pop up ad. This pop up is an ad and no matter how many times you attempt to shut it down, it won't close-unless you enter in your e-mail address. Eventually you are so upset that you just close down your internet browser altogether. The manager of that website has gotten the better of you!
So many people detest pop ups-and with justification. They are generally bothersome. They intrude on what you happen to be attempting to do. If they play noise they might get you in trouble with your boss (or anybody else in the room). They make outrageous pledges. They demand that you enter in sensitive information into them if you want them to close. Some even place malware and cookies in your computer systems. There are very few individuals who actually enjoy being confronted by these frustrating things and yet, so many Internet Marketers use them. Why?
The real truth is that IMers make use of pop up ads because they get the job done. They get the viewers focus. They help IMers create their e-mail advertising and marketing prospect lists. It's been proven again and again that pop up banner ads get more opt ins than a normal opt in box put into the sidebar or even into the body of a site. Occasionally even direct sales occur as a result of them. Sadly, these dumb pests actually get the job done a lot of the time so, unless someone can make a better tool to use, most Web marketers are probably going to keep using them.
Of course it doesn't mean that those exact same IMers ought to keep using them. What is the benefit of an e-mail address that's only gotten through duress? Usually what happens is that the individual just chooses to immediately opt out of your list as soon as they get the first e-mail from you. How good can page viewers be when the majority of it clicks away because it is genuinely offended by your ad? Sure you need to generate income, but is this truly the best way? There has to be a better method for someone who wants to make and build an e-mail list to help them sell things.
The authentic truth is this: if you have a good product and you can present it in a good light, you won't need to use a pop up. Concentrate on setting up a very high quality solution so that you don't have to rely on irritating pop up ads to do the job for you. Write a persuasive sales page or splash page. Grab the reader's attention then never give it back using just the power behind your copy and site content. Here's the truth: Online marketers only get success and money on the net if the product that has been created is actually valuable. No pop up banner ad can ever change the actual value of your product.
