subject: Increase Website Traffic Using Good Keywords [print this page] You may well have built a website, published it, then sat back waiting for the sales to flood in. You
may even have given yourself a pat on the back for including your best keywords throughout all at the
strategically recognised places, in the heading, title, description and throughout the copy. Two weeks
later you're still waiting patiently. Nothing happens. Another two weeks pass by and you begin to
realise failure is looming big time. You have spent hours building your website at the expense of losing
income.
So what has gone wrong? Let's take a look at the basics to answer how to increase website traffic.
I'm going to pick a highly competitive keyword here as an example. Go to the Google search box and
type in "weight loss". You will find Google returns around 133,000,000 results which gives the
searcher 133 million things to look at. If your keyword phrase does much the same then you might be
in trouble unless you are a search engine optimiser with lots and lots of experience. How much
competition does one person need? So you're beginning to wonder if this is all a big mistake.
We let me tell you there are a lot of tricks to being able to optimise your website and I want you to help
you with one of these.
Using a keyword suggestion tool, type in your main keyword and you will find if you are using a very
generic word or phrase there will be lots of searches on that phrase which is great. Well, it would be,
but as you have already seen when you do a search on your chosen keyword in Google, the competition
for that keyword is massive. So look down the list of alternative keywords and choose one that gets
fewer searches but is not so obscure that no one will use it. Unfortunately, most free keyword research
tools are very basic and are not brilliant at giving much information on the number of searches per day.
Next type in your chosen phrase and bring up other related results. By so doing you will be filtering out
the most popular that every webmaster will be using and by putting yourself in the place of the
customer and thinking about what term you might put in if you were searching you can come up with
some good results.
Next check out the competition for your chosen keyword by repeating the search on Google to find out
how many pieces of information it brings up. With a topic like weight loss you are unlikely to find a
suitable word without lots of fierce competition but for example using "slimming solutions that work"
gives 44,000 results. Not great but at least better than our first search. By doing research like this
before you build your website with your chosen niche you can corner the market on a very specific
term,
The formula to always try to follow is - choose a keyword or phrase that has high searches but low
