subject: A Few Things to Remember in Designing Business Calendars [print this page] A Few Things to Remember in Designing Business Calendars
When we talk about marketing a business, the first things people often think of are the business cards, social media, and brochures. Well, there are some of the easy to produce and quickest way to reach out to as many customers as possible, so it's not a surprise that people would turn to them when marketing their business. There is, however, one marketing tool that can give you better and longer exposure without spending a fortune: the custom calendars.
A customized calendar is actually a great way to promote your business in a creative manner. But before you design your calendars, there are a few things you need to think about.
Design your cards to highlight your business
It's important that you highlight the products or services your offer in your calendars in the clearest and most artistic way. This would make your materials attractive and compelling. You can always hire a graphic designer to make the design for you. Just tell them how you want your materials to look at and they will come up with several designs for you. Make sure the images you use are taken by a professional photographer to ensure the images are of high quality.
Putting the date
The main purpose of a calendar is to display the date. This is basically the most important part of your material. Designing the date should be given enough attention as well. Next to the images and your contact details, this is what will encourage your target customers to keep your material.
As much as possible the date display has to be printed in a readable, pleasing and eye-catching manner. The size of the date would depend on how big your calendar is. You need to make sure to choose a size that would be comfortable for your customers to read. Don't let your customers squint just to find October 20th. If you are able to do this, you can take advantage of the dates to promote your business.
For instance, you can tell your customers of your scheduled activities in the dates. You can make use of customized design in your calendar templates to tell when the events are to take place. You can even print messages on the important dates such as buy your sweetie a gift' on the February 14th.
Make use of the best printing process
Of course, after designing you need to print your materials. Find a reliable printer that will help you make the best output. Be sure to talk with the printer and ask advice on the best theme to use or the best way to communicate your message. They will surely help you come up with the best design that will make it easy for your customers to use.
Also, the printer can advice you on the best paper material to use in your calendar printing. They can also present to you different kinds of binding you can use such as spiral or stabled binding.
Finally
When you are able to produce creative and attention-grabbing design, you calendars can be the best marketing tool to promote your business. They can also serve as a reminder to your customers as they will see them all throughout the year. In the end, you can be sure that people remembers when they need your products or services.
