subject: Jordan Series Start - Jordan 1 generation [print this page] Jordan Series Start - Jordan 1 generation
After Jordan signed with Nike, it immediately began to create Jordan. In 1985, they produced Jordan 1 generation named after Jordan.
Nike and Jordan had a little story. Jordan never thought to sign up with Nike but to Adidas. Nike did not lose its confidence. They made a Jordan dunks clips. Then they gave his family as a gift. His parents touched and advised Jordan to see the Nike. Jordan saw the film about his amazement and he said it was the first time he found basketball can become a kind of art.
Then Jordan and Nike meet. They had a good conversation. By contrast, Jordan and Adidas company boss had uncomfortable talks for few times. And Adidas was not willing to spend big price signing Michael Jordan. And as a result, they gave up the chance.
Now we all know, Nike won the gambling.
In fact, Jordan 1 generation in functional field wasn't much different than other shoes, but it had a striking appearance. It was priority to color with black and red. The shoes are mostly white at that time.
Jordan always wore this pair of shoes whatever training or competition. It had unique colors, but the Bulls wore white sneakers, Union banned Jordan wear this pair of shoes. Fine had been rise to $5,000 per game for Jordan, but Nike pay the fine. It encouraged Jordan to continue to wear. This ban of NBA became a cheap but the best advertising (to achieve such effect should expense millions of dollars). More people began to pay close attention to Jordan and those shoes.
As a TV advertising "Jordan Flight" broadcast non-stop. The turnover of Jordan 1 generation in the United States was up to 130 million dollars! Advertising film was about: a basketball was rolling to the open-air stadium. A guy-Jordan was wearing loose-fitting shorts. He caught the ball with skilled action, and step into the palm tick mobile with Bigfoot. Since then, Jordan skyrocketed by nearly 10 seconds, lens effect of slow motion vividly portrays the Jordan in the air to the amazing outside limbs extend movements.
Jordan 1 generation copy edition
It is the important significance of Jordan 1 generation. Nike recently published the edition of Jordan 1 generation.
This pair of shoes adopted very rare approximate to pearl texture wings logo design, making it look more valuable. It also used the original air sign. This symbol in Jordan never occurred after all three generations. This section Jordan generation will also changed the original version of the two great combined silver flyers logo.
For every collectors and players are concerned, this kind of Jordan generation also is not expensive, about RMB 790 Yuan. If you want to know more info about Jordan, you can go to http://www.shoemyway.com
Let us attend to Jordan. Pay attention to the Jordan shoes! There are many Cheap Jordan shoes
