subject: Importance Of Business Communication In Business [print this page] Importance Of Business Communication In Business
Every successful business organization should have a smooth business communication in the way it transmits and it receives information from different people who are working with the organization. The information in the modern business has multi channel flows and many communications are being facilitated by electronic devices such as computer and telephone. Every business communication, regardless if it is business to business, business to customers or even business to its workers. It should have the following criteria. Clarity in the way the messages have been conned and clarity in the medium used to send it. The mediums used to transmit the messages have to be of high quality. The noise that could distort the messages should be effectively reduced. The messages have to be sent according to understanding level of the receiver. If the messages is too technical or if it uses many words that the receiver cannot understand, then the message success will be hindered. There are two forms of business, the communication that takes place within a business. This is among the staffs of the business and the communication that take place external of the business, this is the communication between business to business and communication between business and customers. The internal communication uses the flowing means of communication: Electronic mail has become indispensable for the written communication in any organization. This is in the form of websites and the e-mails. The websites have a part that is dedicated to the staff and another one dedicated to the customers. The company also can use face to face interaction with customers. Talking to customer directly increases the efficient of the work and it improves the relationship between customers and the staff. For the customers, they can evaluate the business according to the staff approachability and the understanding which cannot be known if the customers cannot talk face to face with staffs. In business to business communication, meeting can be used to talk together, regardless if it is informal and formal meetings. With the low cost of telephone communication, telephone calls are also used to in business communication. Memos normally were send to each other in the business, however now the email is replacing them. staff magazines, posters and notices are also another way of business communication and it is easy to find its internet version on the website. therefore in the nutshell the company has two forms of communication: written and oral communication. Written communication is in the form of brochures, letters posters, websites and email. Oral communication is in the form of face to face communication, meetings and phone calls. With the increase in use of online communication, most businesses have established their communication system and have hired trained people to oversee the communication. If online communication fails, regardless if it is business to business or if it is with customers, then the company can lose millions of money. Email and websites are among the most important facet of any modern business and it is rare to find out a company that it not featured in the internet.
