subject: Paper and Finish Options in Brochure Printing [print this page] Paper and Finish Options in Brochure Printing
Brochures are considered as resources that are both simple and complicated when it comes to designing them. Creating designs that are effective and efficient enough can be a very hard task to do even for professionals or experts creators. For you to make an efficient and effective marketing tactic for your business, it is a must for you to evaluate all the various aspects or elements which usually plays a very crucial role in the appeal of your brochures. One of these things is the paper that you will use. For your convenience, below are some of the different kinds of paper materials that you can use for your brochures.
The text papers materials are thin and are very flexible.
The cover stock, on the other hand, is usually thicker and much longer lasting.
There are usually a lot of beginners that do not know the terms pt. and lb. Here is the main difference between these two. The pt. or also known as the point usually pertains to the thickness of the paper material per piece. Most usually paper materials tend to be 14 pt. text paper materials that are usually used in letterheads and the common flyer. The lb., on the other hand, or more commonly known as the pound usually pertains to the weight of your print materials per ream and not per piece. Most usual paper materials which have these descriptions are the 100 lb. text or the 100 lb. cover paper materials. If you want a much thicker as well as more durable paper materials, use pt. paper materials otherwise, you are better served using lb. paper materials since they are very versatile and can be also easily wrinkled and folded without being damaged.
Printing your brochures is very crucial but the finish is equally as crucial as the paper that you will use. The right kind of gloss will usually make your colors much more radiant and also much more vibrant than before. The shine is also going to help you in absorbing more light for your print materials that will give them great and full colors. It is also very crucial to know all the types of finishes that you can use for you to optimize your print design. Below are some of the finishes that can accentuate the paper materials for your brochures.
UV or the high gloss this type is likewise referred to as the ultra violet finish because the process usually involves applying ultra violet cured coatings over ink printed on the paper material. This in turn is dried by direct exposure to UV radiation. And because there are normally high solid contents of UV coatings on the surface of the substrate, the result is a very reflective and shiny print output.
Semi gloss this type of gloss is referred to as aqueous finish since the solvent used for this coating is water based. The gloss average also protects your print materials from scratch marks and also finger prints.
Last but not the least is the matte finish this is the type of finish that is monotonous and without an appeal. And because of its dull finish, the color seems to become elastic making the written words in your brochure printing easier to read and understand.
