subject: Two Easy Ways to Make Your Business Cards Stand Out [print this page] Two Easy Ways to Make Your Business Cards Stand Out
It's true...
There's a whole slew of ways to make sure your business card stands out.
There are unique materials including metal, wood, recycled paper, even edible cards. There's foil stamping, embossing, and die cutting. There are 3D lenticular cards. CD and DVD cards. Not to mention lots of other options too.
So why do so many people pick regular cards?
Price.
It's interesting - business cards often are perceived as one of the most inexpensive and cost effective advertising pieces available to a company. But, as soon as you begin die cutting,foil stamping, and printing on unique materials, your expense can rise from a few cents per card... to a quarter... to upwards of a dollar or more for each.
A pretty dramatic difference, wouldn't you agree? For some that level of investment arguably makes good sense. Not so, for others.
The same applies to people using their business cards to help them land jobs, or for larger organizations who print business cards for dozens or even hundreds of workers. In all of these instances, it's important to have solid, professional looking business cards, but anything past that - such as expensive design, unique effects and shapes, and other premium options - may be prohibitively expensive.
Is there an easier, more affordable way to stand out?
Of course. There are several ways actually.
One option is adding raised print to your business cards.
Raised print business cards are very similar to typical cards other than the fact that both the text and logo are raised above the rest, yeilding both a unique look and feel.
Most business cards have no texture which is why raised ink business cards are a very classy choice that can certainly impress
Best of all, raised ink is an affordable option that requires no extra design ability whatsoever. You merely need to locate a company that offers it.
Yet another simple way to ensure your business card standd out is to choose an atypical, more unique paper stock to print on. This is such an easy, but often overlooked option (possibly because few of the big online printing companies seem to offer it).
Varying your paper choice to a linen, recycled, or stained stock can give your card a an unconventional look and texture, lacking in the average card.
And again, it's a differentiating characteristic that requires no time, no effort, and sometimes, little additional investment either.
In conclusion, if you want a professional business card that stands out and reflects positively on you or your company, consider raised ink or a unique card stock. It is a simple choice that can give you the uniqueness and professionalism you're looking for, without the additional effort, time, and expense of required with other available business card varieties.
