subject: About Empire Medical Training's Advanced Practice Marketing Workshop [print this page] About Empire Medical Training's Advanced Practice Marketing Workshop
The Advanced Practice Marketing Workshop is a one-day event designed to teach you how to effectively and successfully market your aesthetic or other medical practice through various marketing outlets, including the internet. The workshop is presented by Dr. Cosentino, the President of Empire Medical Training, as well as by Alex Williams, Empire's Director of Marketing. The session is mainly lecture with question and answer periods throughout the day. Marketing staff will also be around to help you individually with questions.
The purpose of the workshop is to teach you proven methods and strategies that will increase revenue for your medical practice. This workshop is intended for practice owners that want to grow their practice financially and is not designed for casual business owners. The information given during the workshop is intensive with a focus on aesthetic medical practices. The workshop will teach you specific ways to add revenue to your practice and will also help you to develop a custom marketing plan for your practice. The marketing workshop is not your average Marketing 101 style seminar. The workshop proves that aesthetics can be very profitable if advertised correctly and successfully and will ultimately show you the optimal ways to advertise and market your medical practice.
During the workshop, you will receive a complete course manual that contains all of the information that is gone over during the workshop as well as a CD and DVD training guide that you can refer to after the workshop is over. The workshop will focus on such marketing areas as the internet. Through Facebook, and Twitter as well as other social media sites, the workshop will show you how to successfully market yourself and make yourself available to patients. They will go over the importance of Search Engine Optimization (SEO) as well as the importance of ranking high on Google. Another area that will be focused on is the art of up-selling to patients. At least 70% of patents should be up sold on other products in order to generate more revenue for your medical practice. Non internet advertising is another focal point of the workshop. You will learn how to effectively market your practice through local television as well as radio and even direct mailing. The workshop will teach you how to teach your employees to successfully conduct a patient consultation that is designed to generate emotion and leave the patient feeling not as if you need their business but that they need your services. Myths of marketing will also be discussed. Knowing the myths of marketing will help you understand what a successful marketing strategy entails. You will learn exactly what type of marketing strategies to avoid in order to grow and maintain a successful medical practice.
Each topic is discussed in depth to ensure that once you leave the workshop, you will feel confident and comfortable that you can implement new marketing strategies that will bring in more patients as well as generate more money for your medical practice.
