subject: Real estate seo--to do or not to do? [print this page] Real estate seo--to do or not to do? Real estate seo--to do or not to do?
REASONS FOR
Great Buyer Lead Capture -- A properly optimized real estate Website design that merits top search engine placement for a relevant keyword phrase is in a commanding position to generate many good buyer leads on an ongoing basis. Nothing wrong with that!
Impress Sellers -- Top search engine placement is an excellent way to impress prospective sellers and demonstrate to them the benefits of listing their home with you. In short, don't tell prospects that you are the Number One real estate agent, show them.
Low Marketing Costs -- Let's be honest. Most real estate agents are not Web developers or programmers so while top placement on the major search engines in the free section is, well, FREE, there may be a cost for putting the web page together properly and for ongoing marketing. But taking all that into consideration, SEO is considered the most cost-effective marketing ever. Nothing wrong with that either but now let's look at some of the negatives.
REASONS AGAINST
Top Placement Takes Time --There is usually a delay between the time your Website is launched and when it appears on page one of the search engines. In other words, real estate SEO is not a short term fix. Depending on the competitveness of the search term top placement may take several months or even a year.
No Substitute for Doing it Righ -- It is possible to waste considerable time getting nowhere with a Real Estate Web design that simply isn't adequately optimized or in some cases, not optimized at all. It makes sense to have a pretty good idea of what SEO entails and then make sure the company or the person you hire to provide that service for you does it right.
WEIGH YOUR ALTERNATIVES
Before you decide to throw in the towel and decide you are just too small to compete know this. If done properly, Real Estate SEO provides Realtors with the most cost effective marketing on the planet. It is the epitome of all marketing for all times in terms of results and affordability. But SEO is not a short-term solution. If short-term results are a must, then I recommend doing SEO for long term and some form of paid advertising for short-term benefits.
